Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

9.0 / 10
Category
Salesforce Marketing Cloud
9.0 / 10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

2% Negative
6% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Respectful

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Community Marketing Management

88

Marketing Workflow Management

88

Social Media Marketing Management

87

Marketing Asset Management

87

Email Marketing Automation

86

Advanced Data Segmentation

86

Marketing Operations Management

84

Multi Channel Integration

84

Mobile Marketing Management

84

Vendor Capability Ratings

Average 85

Quality of Features

96

Business Value Created

94

Ease of IT Administration

94

Ease of Data Integration

93

Product Strategy and Rate of Improvement

93

Availability and Quality of Training

92

Breadth of Features

90

Ease of Implementation

90

Usability and Intuitiveness

90

Ease of Customization

88

Vendor Support

87

Salesforce Marketing Cloud Reviews

Adam F.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

World Class CRM: Complex but Effective

Likeliness to Recommend

8 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud (SFMC) is a powerful customer engagement platform offering a range of capabilities for marketing automation, personalisation, communication and analytics. This module is integrated with other Salesforce products such as Service and Sales Cloud, allowing for seamless data sharing & a unified 360 view of your customer interactions across different touch points. Another differential is Journey Builder which helps marketing teams to design and automate complex customer journeys from onboarding preference settings and sequence set-up to post-purchase confirmations.

What is your favorite aspect of this product?

Crafting an email marketing campaign becomes fairly intuitive once you've familiarised yourself with the platform's functions. Tasks like uploading assets, designing emails, and selecting target audiences can be accomplished in a short period of time. I'm also fond of the A/B testing features and the automation choices provided by the Journey Builder.

What do you dislike most about this product?

There is no getting away from the fact that Salesforce Marketing Cloud is a complex platform. While there are some helpful out-of-the-box features such as the Preference Centre and standard email templates, administrators are tasked with the responsibility of overseeing adequate training and implementing restricted item permissions. For example, inadvertent or accidental changes to email templates by members of your team less adept in HTML can significantly compromise the final campaign. This in turn can create user frustration, reduce internal adoption and create bottlenecks, potentially adding workload to more proficient users.

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud is an expensive and complex platform so it is essential you scope the size of the project and the amount of internal resource that will be required. For example, migrating your sensitive data will require extensive strategy, documentation and planing including structure, budgets, segmentation, compliance and more. It is highly recommended that you explore and work through "Trailhead", Salesforce's free education platform that provides detailed training and insights to help your organisation maximise the value of the platform.

Pros

  • Security Protects
  • Unique Features
  • Effective Service
  • Helps Innovate

Cons

  • Less Productive
  • Less Friendly Negotiation
  • Leverages Incumbent Status

Theodore O.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

Empower Sales Team with Salesforce Marketing.

Likeliness to Recommend

8 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Markiting gives us a robust collection of tools and capabilities for streamlining my sales operations, improving client interactions, and making data-driven decisions. The extensive CRM functionality, connectivity with other applications, intelligent insights, mobile accessibility, and scalability make it a useful asset for my sales staff. It also features mobile apps that enable sales professionals to access and manage customer data while on the go, boosting productivity and responsiveness. The platform includes tools for automating repetitive work and optimizing sales processes, resulting in enhanced efficiency.

What is your favorite aspect of this product?

Salesforce Marketing emphasizes customer-centricity, allowing organizations to better understand their consumers than ever before. The platform consolidates client data, interactions, and preferences, allowing for detailed customer profiles. Businesses can use this data to construct personalized and targeted marketing efforts, nurturing leads through bespoke messaging. Armed with relevant consumer information, salespeople may give personalized solutions, increasing the overall client experience and building long-term loyalty. This enhanced degree of involvement and customer satisfaction leads to increased customer retention and adv

What do you dislike most about this product?

The user interface, some reporting tools, the learning curve for new users, integration problems with third-party apps, and the pricing structure are all opportunities for development in Salesforce. However, these flaws do not detract from the platform’s overall worth and functionality.

What recommendations would you give to someone considering this product?

Through improved workflows and task automation, Salesforce greatly increases sales team productivity. Sales representatives can concentrate on high-value activities such as prospecting and closing transactions, while routine operations such as data input and follow-ups are automated. The platform’s simple user interface and seamless interaction with other technologies minimize data silos and improve sales team collaboration. AI-powered insights provide useful data-driven recommendations, allowing salespeople to make informed decisions and successfully prioritize leads. Businesses can accelerate sales cycles.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Ronald A.

  • Role: Operations
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

A powerful CRM and marketing tool out there.

Likeliness to Recommend

8 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

It is the most trustworthy alternative because it is loaded with features and uses the cloud. One of the things I commonly use is Email Studio, which allows me to construct distribution lists and custom filters to separate Campaigns based on end users. Another excellent feature is the content builder, which facilitates cross-team cooperation for the sharing of any e-content such as documents, emails, and so on. This becomes the most trusted instrument for saving a lot of day-to-day operations with better customer management.

What is your favorite aspect of this product?

I like how easy and convenient it is to create professional emails with Salesforce Marketing Cloud Account Engagement. The CRM tool is really useful, ensuring that my team never sends unsolicited emails to people who have previously unsubscribed. They also provide pre-designed email templates as well as configurable choices for more personalized messages—and I can set up an automatic message to be sent whenever someone downloads one of our materials! Not only does it maintain records of customer relationships through its CRM applications, but it also provides us with more options for creating landing pages – all within the workflow.

What do you dislike most about this product?

It is difficult to manage due to its high level of complexity and proprietary nature, which is exacerbated by unclear terminology and haphazard reporting tools spread throughout the platform.

What recommendations would you give to someone considering this product?

Even though I only practiced Salesforce Marketing Cloud Engagement for a short time, my general experience with this cloud system has been excellent. This program is excellent for keeping in touch with prospects and clients. It is densely packed with integration and automation. It truly is one of the best solutions for generating leads and managing CRM. Its customization and targeting (campaigns) options are my favorites. It enables me to deeply personalize each email based on the information provided by the potential lead. In addition, I can precisely target my marketing..

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Charges for Enhancements