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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Marketing Asset Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Breadth of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Zhu T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2020
Highly reliable and powerful marketing service.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce marketing cloud is distinguished among other services for being a very authentic platform, the results that this system brings to the people that use it in their business are impressive, the innovation that this service provides for marketing is not achieved in any other software of the competition, in the time that we have been using this platform in our organization it has given us a completely unique experience because its operation never presents complications.
What is your favorite aspect of this product?
Salesforce is the best platform for acquiring in any business, as it allows you to create unique experiences at all customer touch points with highly efficient marketing tools. This service allows its users to know their customers through unified data, make intelligent customization's through data and Einstein to organize every interaction with the power of AI, perform impact analysis to have a very complete view of all the results of the campaigns. In my personal experience working with this platform I am really impressed in a very positive way how this tool allows to establish connection with potential customers. Your automation system works very efficiently. Overall, Salesforce Marketing Cloud is a very productive service with a great deal of reliability.
What do you dislike most about this product?
I consider that the Salesforce system has a high learning curve, because this software has many features that allow people to perform many tasks and in general it takes a long time for beginners to get used to using this platform efficiently, its cost is somewhat high to implement in small organizations and this is a major limitation of this software. If I talk about its real operation, the system works very well, sometimes it tends to present small errors but it is nothing serious or worrying for us.
What recommendations would you give to someone considering this product?
I recommend the Salesforce Marketing Cloud service for deployment in large and mid-sized organizations, I think the price of this service can be expensive for small organizations. In the time I've been using this service it has allowed me to establish unique connections with potential customers in our organization, I personally guarantee that the efficiency you get from this service is of high quality, really salesforce is a very good alternative to choose when implementing a good marketing software for an organization, because it meets many professional standards and the adaptability it offers is really very comfortable.
Pros
- Continually Improving Product
- Effective Service
- Caring
- Client's Interest First
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2020
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Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Less Efficient Service