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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Email Marketing Automation
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Marketing Operations Management
Mobile Marketing Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Johnson J.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted Mar 2021
An Effective Marketing Management Software
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
It an all in one tool that handles all kinds of marketing from email marketing, automation, and online marketing
What is your favorite aspect of this product?
I like that the tool is resourceful and that it offers great marketing features. Understanding and using the tons of features is easy hence making marketing seamless. Customization and scaling is easy
What do you dislike most about this product?
The tool is amazing and has never disappointed. However, compared to other tools, this is not the most affordable.
What recommendations would you give to someone considering this product?
I have had a great experience using Salesforce Marketing Cloud. I can therefore confidently recommend it to any business looking for a marketing management solution.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Edith K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2021
Manageable product
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Compared to other similar products, Salesforce Marketing Cloud ensures that all your crucial information such as contacts, files and notes are secured in one place.
What is your favorite aspect of this product?
My favorite aspect of Salesforce Marketing Cloud is customer engagement whereby one can communicate with his/her customers at any given time. This way one can understand the needs of their clients hence serving them better.
What do you dislike most about this product?
There is nothing that I disliked about Salesforce Marketing Cloud as it met all my needs.
What recommendations would you give to someone considering this product?
I recommend Salesforce Marketing Cloud to those in business related professions as it can make their communication with clients much better through the various features that it has.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Allan M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2020
Ideal when dealing with many customers
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud offers a free demo so that one is aware of what they are getting into before purchasing it. It also has many features.
What is your favorite aspect of this product?
My favorite aspect of Salesforce Marketing Cloud is automated publishing. After selecting your target customers, you set the emails you would like to send to them which are then sent are the set time.
What do you dislike most about this product?
I have no dislike for Salesforce Marketing Cloud.
What recommendations would you give to someone considering this product?
I would recommend Salesforce Marketing Cloud to firms that would like to improve their customer relations by managing their clients through emails or reports.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity