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Pendo.io, Inc.

Pendo

Composite Score

7.4 /10

CX Score

7.7 /10

36 Reviews Write a Review

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What is Pendo?

Pendo is an all-in-one platform for breakthrough digital experiences. This integrated suite of product management and digital adoption tools brings analytics, in-app guides, and feedback into one place so you can make informed decisions, take action on your data, and drive business outcomes. Whether you build software, manage schools, or sell screwdrivers, Pendo improves the products your customers rely on.

Company Details

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Awards & Recognition

Pendo won the following awards in the Product Analytics category

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8 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

5 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

7 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

Pendo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Pendo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Pendo?

5% Negative

0% Neutral

95% Positive

Pros

Reliable
Inspires Innovation
Helps Innovate
Trustworthy

Feature Ratings

Average 80

Analytics and Reporting

Data Warehousing

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Management

Device and Browser Analytics

Conversion Analysis

Marketing Analytics

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 82

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Ease of IT Administration

Also Featured in...

Digital Analytics

Score 7.9

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Product Management

Score 7.9

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Digital Adoption Platforms

Score 7.8

View Pendo in this category (opens in a new tab)

Pendo Reviews

Dileep C.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Easy, Simplistic and Efficient for CRM

Likeliness to Recommend

8 /10

What differentiates Pendo from other similar products?

It has data pulling and integration criteria that help to extract large files.

What is your favorite aspect of this product?

Data integration module

What do you dislike most about this product?

Client Servicing criteria and reachability should be more precise

What recommendations would you give to someone considering this product?

Yes, I would recommend every MSME to use this one.

Pros

Performance Enhancing
Trustworthy
Effective Service
Caring

Sheryl C.

Role: Human Resources
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

The best and most user-friendly data analysis tool

Likeliness to Recommend

8 /10

What differentiates Pendo from other similar products?

We like that Pendo provides analytical reports and extensive tracking of the activity of every user who visits our social networks, giving us invaluable information at the time when a marketing strategy is being implemented and helping us find better efficacy in it.

What is your favorite aspect of this product?

Improved efficacy of all our past marketing efforts across all of our sites and campaigns. The detailed daily statistics that Pendo provides us on each user's behavior on any of our websites save a lot of time in meetings to decide what strategy to implement.

What do you dislike most about this product?

There are occasions when the delay is significant, and the tagging is so delicate that any modification to the front-end code could cause the entire pendo tagging system to fail. Furthermore, there can be no backwards compatibility with the event tracking system.

What recommendations would you give to someone considering this product?

Its value is enhanced by its intuitive design and seamless integration with our current set of tools. The product requires no assembly and can be used immediately after being opened. Integrating pendo into our online and mobile apps required almost no work on our part, and the data it collected was both precise and straightforward to analyze.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Jason D.

Role: Information Technology
Industry: Construction
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2023

Great Product for gaining key user insights

Likeliness to Recommend

10 /10

What differentiates Pendo from other similar products?

Continuous improvement and a true understanding of end users goals.

What is your favorite aspect of this product?

They are continuallly releasing new features to provide further insight into our app users behavior.

What do you dislike most about this product?

Interface can be a little clunky. Especially when trying to edit multiple guides.

What recommendations would you give to someone considering this product?

This is well worth the investment and is a nice all around solution for gaining insights into your users and providing in app messaging to notify users and create small walk through guides.

Pros

Helps Innovate
Reliable
Unique Features
Efficient Service

Pendo

What is Pendo?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Pendo Ratings

86 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Pendo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Digital Analytics

Product Management

Digital Adoption Platforms

Pendo Reviews

Dileep C.

Easy, Simplistic and Efficient for CRM

Likeliness to Recommend

Pros

Sheryl C.

The best and most user-friendly data analysis tool

Likeliness to Recommend

Pros

Jason D.

Great Product for gaining key user insights

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Analytics and Reporting

Data Warehousing

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Management

Device and Browser Analytics

Conversion Analysis

Marketing Analytics

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Ease of IT Administration