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Pendo.io, Inc.

Pendo

Composite Score

7.4 /10

CX Score

7.7 /10

36 Reviews Write a Review

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What is Pendo?

Pendo is an all-in-one platform for breakthrough digital experiences. This integrated suite of product management and digital adoption tools brings analytics, in-app guides, and feedback into one place so you can make informed decisions, take action on your data, and drive business outcomes. Whether you build software, manage schools, or sell screwdrivers, Pendo improves the products your customers rely on.

Company Details

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Awards & Recognition

Pendo won the following awards in the Product Analytics category

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8 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

5 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

7 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

Pendo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Pendo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Pendo?

5% Negative

0% Neutral

95% Positive

Pros

Reliable
Inspires Innovation
Helps Innovate
Trustworthy

Feature Ratings

Average 80

Analytics and Reporting

Data Warehousing

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Management

Device and Browser Analytics

Conversion Analysis

Marketing Analytics

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 82

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Ease of IT Administration

Also Featured in...

Digital Analytics

Score 7.9

View Pendo in this category (opens in a new tab)

Product Management

Score 7.8

View Pendo in this category (opens in a new tab)

Digital Adoption Platforms

Score 7.8

View Pendo in this category (opens in a new tab)

Pendo Reviews

Ana-Maria B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

It is easy to use and has a great user interface.

Likeliness to Recommend

10 /10

What differentiates Pendo from other similar products?

Creating in-app guidance and product tours, a variety of feedback collection tools, and actionable insights into product usage and adoption.

What is your favorite aspect of this product?

My favourite aspect of the app is the ability to understand the usage of different pages and features within our product and the ability to collect in-app feedback from our users. This helps our product team to prioritise feature efforts and understand what's most important for our users.

What do you dislike most about this product?

What I dislike most about Pendo is the limited customization options for dashboards. This can be frustrating, especially if you have specific needs or requirements. However, I think, it is a trade-off in order to make the tool easier to use and more accessible to a wider range of users.

What recommendations would you give to someone considering this product?

I recommend Pendo to product teams that want to improve the user experience and build a better product. Pendo makes it easy to track product usage, collect feedback, and identify areas for improvement. Try out the free trial and you'll understand if it's what you need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

David R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Can make a huge difference

Likeliness to Recommend

10 /10

What differentiates Pendo from other similar products?

I haven't used competitors

What is your favorite aspect of this product?

Segmented and customizable user guidance

What do you dislike most about this product?

Handling archaic data

What recommendations would you give to someone considering this product?

Explore with product marketing, product management, CS, and engineering to build the use case.

Pros

Continually Improving Product
Enables Productivity
Performance Enhancing
Trustworthy

Cons

Less Generous

Riya P.

Role: Information Technology
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to Use, Feature cost is little-bit high,

Likeliness to Recommend

7 /10

What differentiates Pendo from other similar products?

-- Provide good feature as compare to another product -- Easy Integration

What is your favorite aspect of this product?

Data Integration , Plugin support hit map another reports

What do you dislike most about this product?

subscription Price is little-bit high

What recommendations would you give to someone considering this product?

that should be clear guidelines to employee and proper training will help better implementation

Pros

Continually Improving Product
Trustworthy
Effective Service
Inspires Innovation

Pendo

What is Pendo?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Pendo Ratings

86 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Pendo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Digital Analytics

Product Management

Digital Adoption Platforms

Pendo Reviews

Ana-Maria B.

It is easy to use and has a great user interface.

Likeliness to Recommend

Pros

David R.

Can make a huge difference

Likeliness to Recommend

Pros

Cons

Riya P.

Easy to Use, Feature cost is little-bit high,

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Data Warehousing

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Management

Device and Browser Analytics

Conversion Analysis

Marketing Analytics

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Ease of IT Administration