Optimizely, Inc.

Optimizely Digital Experience Platform

6.5 /10

What is Optimizely Digital Experience Platform?

Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.

Company Details

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Optimizely Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Digital Experience Platform.

80 Likeliness to Recommend

86 Plan to Renew

77 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+67 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Digital Experience Platform?

8% Negative

13% Neutral

79% Positive

Pros

Respectful
Enables Productivity
Helps Innovate
Performance Enhancing

Cons

Less Generous
Under Delivered

Feature Ratings

Average 79

Content Security

Content Repository

Web Publishing Capabilities

Analytics and Reporting

E-Commerce Integration

Management Interface

Multi Channel Support

Digital Asset Management

Standard Templates

Social Media Integration

Translation Facilitation

Vendor Capability Ratings

Average 74

Usability and Intuitiveness

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Optimizely Digital Experience Platform Reviews

Trevor A.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Easy to use, but pricey & reliant on legacy status

Likeliness to Recommend

7 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

Optimizely has a larger infrastructure behind it than many other testing tools on the marketplace. Besides Adobe Test & Target, the support team is the largest I have dealt with, and the personnel available to help with utilizing and troubleshooting the tool is large. There is always someone else available to step in and help out.

What is your favorite aspect of this product?

Optimizely has an easy to use UI that seems to have set the standard for the other tools out there (AB Tasty, VWO, etc.). For a long time, it was the gold standard and seen as the simplest platform to set up and use. The education resources are also fantastic, they have a larger support library than any other AB Testing platform I have ever dealt with.

What do you dislike most about this product?

Optimizely seems to have slowed down substantially in the innovation department. The SPA integration was severely lacking, and the goal setup for cross-domain tracking was unreliable and difficult. While the tool was simple and a no-brainer for ecommerce companies I worked with in my prior role (even though it was expensive), it lacked the features needed for my role in the SaaS space (even though the SaaS company could more easily afford it).

What recommendations would you give to someone considering this product?

Do a heavy analysis of your setup and optimal goals before selecting a vendor. Name alone is no longer sufficient to choose a testing vendor, like it used to be. Dependent on your tech stack, different products may be better suited for your needs.

Pros

Security Protects
Respectful
Acts with Integrity
Helps Innovate

Cons

Charges for Enhancements
Slower Product Innovation
Leverages Incumbent Status

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Apr 2022

Strong feature set and great support, but pricey.

Likeliness to Recommend

7 /10

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Respectful

Angela T.

Role: Operations
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Good Products, has it's pro's and con's

Likeliness to Recommend

8 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

I have only used Optimizely to create a site and personalization testing so I don't have anything other platforms to compare it to.

What is your favorite aspect of this product?

I do like the ease of being able to publish tests and assets in real-time on-site

What do you dislike most about this product?

I dislike that we cannot delete any campaign or experiences and the only way is to archive

What recommendations would you give to someone considering this product?

Easy to use after understanding how the tool will be useful to them

Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Company Details

Need Assistance?

Optimizely Digital Experience Platform Ratings

80 Likeliness to Recommend

86 Plan to Renew

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+67 Net Emotional Footprint

How much do users love Optimizely Digital Experience Platform?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Optimizely Digital Experience Platform Reviews

Trevor A.

Easy to use, but pricey & reliant on legacy status

Likeliness to Recommend

Pros

Cons

Strong feature set and great support, but pricey.

Likeliness to Recommend

Pros

Angela T.

Good Products, has it's pro's and con's

Likeliness to Recommend

Feature Ratings

Content Security

Content Repository

Web Publishing Capabilities

Analytics and Reporting

E-Commerce Integration

Management Interface

Multi Channel Support

Digital Asset Management

Standard Templates

Social Media Integration

Translation Facilitation

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support