Optimizely, Inc.

Optimizely Digital Experience Platform

7.1 /10

What is Optimizely Digital Experience Platform?

Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.

Company Details

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Optimizely Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Digital Experience Platform.

80 Likeliness to Recommend

86 Plan to Renew

77 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+67 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Digital Experience Platform?

8% Negative

13% Neutral

79% Positive

Pros

Respectful
Enables Productivity
Helps Innovate
Performance Enhancing

Cons

Less Generous
Under Delivered

Feature Ratings

Average 79

Content Security

Content Repository

Web Publishing Capabilities

Analytics and Reporting

E-Commerce Integration

Management Interface

Multi Channel Support

Digital Asset Management

Standard Templates

Social Media Integration

Translation Facilitation

Vendor Capability Ratings

Average 74

Usability and Intuitiveness

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Optimizely Digital Experience Platform Reviews

Stefan H.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Easy to implement and onboard users

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

The way content is used on the site. You don't build pages directly but create a content library with reusable blocks that allow for quick reuse of marketing material.

What is your favorite aspect of this product?

It's easy to work with multiple markets and languages. Onboarding editors and training is really quick and simple.

What do you dislike most about this product?

The administration can be a little tedious. Lots of little features to check and resolve sometimes.

What recommendations would you give to someone considering this product?

How big is your organization? How many people will be working with the platform? This isn't the best solution for a small business. This is meant for large companies that need to work across different markets and have a thin marketing department.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Role: Sales Marketing
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2022

A clever but complicated platform.

Likeliness to Recommend

7 /10

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Less Effective Service
Less Caring
Vendor's Interest First

Role: Sales Marketing
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2022

Good product, but with some limitations

Likeliness to Recommend

7 /10

Pros

Inspires Innovation
Respectful
Reliable
Enables Productivity

Cons

Security Frustrates

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Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Company Details

Need Assistance?

Optimizely Digital Experience Platform Ratings

80 Likeliness to Recommend

86 Plan to Renew

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+67 Net Emotional Footprint

How much do users love Optimizely Digital Experience Platform?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Optimizely Digital Experience Platform Reviews

Stefan H.

Easy to implement and onboard users

Likeliness to Recommend

Pros

A clever but complicated platform.

Likeliness to Recommend

Pros

Cons

Good product, but with some limitations

Likeliness to Recommend

Pros

Cons

Most Popular Optimizely Digital Experience Platform Comparisons

Progress Sitefinity

Oracle WebCenter Sites

Adobe Experience Manager

WordPress VIP

Enonic

Bloomreach Commerce Experience Cloud

Feature Ratings

Content Security

Content Repository

Web Publishing Capabilities

Analytics and Reporting

E-Commerce Integration

Management Interface

Multi Channel Support

Digital Asset Management

Standard Templates

Social Media Integration

Translation Facilitation

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Business Value Created

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support