Omnisend Customer Reviews 2024

Omnisend

7.7 /10

What is Omnisend?

Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

83 Likeliness to Recommend

87 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

4% Negative

9% Neutral

87% Positive

Pros

Security Protects
Reliable
Friendly Negotiation
Performance Enhancing

Feature Ratings

Average 83

Auto-Responders

Email Delivery

Campaign Management

Contact Database

Text Messaging

Segmentation

SPAM Compliance

Basic Reporting and Analytics

Sales Intelligence & Conversion Rates

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Data Integration

Breadth of Features

Ease of Implementation

Business Value Created

Ease of Customization

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.3

View Omnisend in this category (opens in a new tab)

Omnisend Reviews

Elizabeth P.

Role: C-Level
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Great for product-based online business.

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

automation

What is your favorite aspect of this product?

streamlined automated email triggers

What do you dislike most about this product?

I didn't like that there was no customer service phone number.

What recommendations would you give to someone considering this product?

That Omnisend works best for online stores that are products based, not service based.

Pros

Trustworthy
Fair
Continually Improving Product
Reliable

Krittika M.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Good software to start e-mail marketing with!

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

Pricing Easy integration with Shopify

What is your favorite aspect of this product?

The live tracking they offer for customers/visitors that visit your website.

What do you dislike most about this product?

The UI/UX us confusing. The newsletter templates are basic and don't allow for a lot of design options.

What recommendations would you give to someone considering this product?

It's a great option if you're starting out with email/texting marketing. But it's not the best when it comes to designing "good-looking" stuff, but more about being efficient and getting the work done.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Rosie F.

Role: C-Level
Industry: Apparel
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jan 2022

Not for beginners

Likeliness to Recommend

5 /10

What differentiates Omnisend from other similar products?

I didn't see much difference and wished that it did.

What is your favorite aspect of this product?

I love the automation and being able to see analytics within your email campaigns.

What do you dislike most about this product?

it is not easy to use, not for a beginner, and not a lot of templates for unique emails. Also I did not like the price.

What recommendations would you give to someone considering this product?

I don't think I would recommend, but if they were thinking about it I would tell them to make sure features meet their needs before purchasing.

Pros

Trustworthy
Respectful
Fair
Security Protects

Cons

Charges for Enhancements
Slower Product Innovation
Commodity Features

Omnisend

What is Omnisend?

Company Details

Need Assistance?

Omnisend Ratings

83 Likeliness to Recommend

87 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Text Messaging The capability to send messages by SMS in addition to email.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Omnisend Reviews

Elizabeth P.

Great for product-based online business.

Likeliness to Recommend

Pros

Krittika M.

Good software to start e-mail marketing with!

Likeliness to Recommend

Pros

Rosie F.

Not for beginners

Likeliness to Recommend

Pros

Cons

Feature Ratings

Auto-Responders

Email Delivery

Campaign Management

Contact Database

Text Messaging

Segmentation

SPAM Compliance

Basic Reporting and Analytics

Sales Intelligence & Conversion Rates

A/B Testing

Content Authoring

Vendor Capability Ratings

Ease of Data Integration

Breadth of Features

Ease of Implementation

Business Value Created

Ease of Customization

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support