Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Caring
  • Respectful
  • Transparent
  • Security Protects

Feature Ratings

Average 84

Device and Browser Analytics

87

Audience Segmentation

87

Customer Value Analysis

86

Data Visualization

85

Audience Demographics

84

API Framework

84

Customer Journey Modelling

83

Paid Search Integration

81

Search Engine Optimization

81

Conversion Analysis

80

Social Media Analytics

79

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

87

Usability and Intuitiveness

86

Breadth of Features

85

Business Value Created

85

Quality of Features

84

Availability and Quality of Training

84

Ease of IT Administration

82

Vendor Support

82

Product Strategy and Rate of Improvement

80

Ease of Customization

79

Mixpanel Reviews

Adika S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

A better user experience with alternatives.

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Our conversion funnel can be thoroughly analyzed using reports with charts, dashboards, and graphs. With very good capabilities to categorize our potential customers and accurately predict their behavior and actions. It speeds up consumer segmentation while prioritizing their recommendations, likes, and saving all that data crucial to our ability to do our jobs. By monitoring team interactions and engagement, Mixpanel streamlines analysis of visitor behavior.

What is your favorite aspect of this product?

I like Mixpanel, for the analysis of our data, it improves communication and teamwork between departments. I can set up our calendar, prioritize our tasks, see what needs to be done right away, and change the calendar as needed. To keep in touch, the chat feature improves interactions between co-workers and it is useful to share work plans and other information with third parties.

What do you dislike most about this product?

Mixpanel Data Analytics performance may vary from time to time depending on the amount of data you are tracking and its size. Mixpanel Data Analytics is a difficult tool for beginners to understand.

What recommendations would you give to someone considering this product?

I recommend using Mixpanel Data Analytics to track customer journeys and gain insights into audience behavior. Customers can become leads, create custom reports and funnels. Enables workflow automation through a single platform and visualization of core user flows.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rosemarie P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

For customer tracking and audience research.

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Employees can manage campaigns, create new ones, and calculate conversion rates with Mixpanel. You can design your own dashboards, sign up for product update alerts, and track important performance indicators (KPIs). You can monitor visitor views, shares, likes, shares and purchases on your website in real time to measure user engagement. You can monitor what users are doing in your app in real time and examine any changes in engagement or behavior by comparing metrics to past data.

What is your favorite aspect of this product?

I like Mixpanel for data analysis is advantageous and useful: You can convert leads into paying customers. Allows the creation of customized reports. Look at the top user flows to build funnels. Through a unified platform, you can automate workflows and create cohorts en masse. It is useful for creating sales funnels, spotting emerging trends, and managing events.

What do you dislike most about this product?

The generation of flow reports takes a lengthy time. The search feature can be made better.

What recommendations would you give to someone considering this product?

The following are the reasons why I recommend using Mixpanel Data Analytics: You will be able to determine how and how much people trust your ads by properly tracking data from trusted sources. Based on many categories, including your product category, target markets, and behavior patterns, you can sort the results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Susana E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best reports and analytics for web application

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

MixPanel has helped us to know in a more accurate way the performance of our web application and our audience both qualitatively and quantitatively. The software does good analysis and generates good reports, which show in detail the traffic on our website and statistics to help marketing. The information it provides per user is good, it allows us to see data such as country, browser, operating system of the device from which you visit our web application and much more. It is the best web analytics tool.

What is your favorite aspect of this product?

MixPanel is an intuitive and easy to use platform that has helped us to measure and analyze the users that use our web application, the modules that transit the most, performance statistics, among other things. The breakdown of usage per user is fantastic for us, as is the data it provides for each user that visits us. The reports it provides are quite good, detailed and show what our marketing team needs to come up with new strategies. I really like this web analytics tool.

What do you dislike most about this product?

If we talk about the functional, I have nothing to say, it is one of the best web analytics tools I have used, now, as for the visual, it does not have the most friendly user interface and hinders a bit the navigation of less expert users.

What recommendations would you give to someone considering this product?

MixPanel is the safest bet on the market when it comes to performance and traffic analysis in web applications; it is fast, easy to use and generates good reports. Recommended.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

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