Mixpanel Logo
Mixpanel Logo
Mixpanel

Mixpanel

8.4 /10
Category
Mixpanel
8.4 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mixpanel won the following awards in the Digital Adoption Platforms category

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

95 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Lightweight Automation

92

Dashboard

92

Process Flows

90

Contextual Guidance

86

Analytics and Reporting

85

Help Screens

84

Content Creation

83

Content Management

81

Vendor Capability Ratings

Average 86

Ease of Data Integration

91

Availability and Quality of Training

90

Ease of Implementation

89

Breadth of Features

88

Quality of Features

88

Ease of Customization

87

Vendor Support

85

Usability and Intuitiveness

83

Business Value Created

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Mixpanel Reviews

Francesca M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

One of the best data analytics tools

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel is a complete solution for data analysis of your platform. It provides various reports (insights, funnels, retention, etc) that allow you to analyze in detail everything that happens in our applications. Its ease of use and reading allow it to be used by anyone in the company

What is your favorite aspect of this product?

The ease of integrating and adding new events and the ease of analyzing, querying and understanding the data shown

What do you dislike most about this product?

I haven't found any weaknesses within Mixpanel yet, the dashboard management could be improved but the Mixpanel team is always careful to release new improvements

What recommendations would you give to someone considering this product?

Mixpanel allows you to start using their solution for free, limiting the number of monitored events and users. I recommend approaching it this way, in order to be able to evaluate the correct functioning and satisfaction before proceeding with the purchase of the license

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Mykhailo G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent reporting and website analysis

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.

What is your favorite aspect of this product?

The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.

What do you dislike most about this product?

In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.

What recommendations would you give to someone considering this product?

It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Michael S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To understand how we communicate with consumers.

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel helps facilitate improved communication and collaboration among your team members. You can target the audience and quickly build a segmentation. With the help of the funnel, you can automate campaigns and send notifications.

What is your favorite aspect of this product?

I like Mixpanel to categorize potential clients, create a comprehensive study of our business area and accurately assess the behavior and activities carried out by our clients. Having options to customize our workspace is always vital for greater comfort and productivity. Mixpanel allows us to customize the whiteboard and our workspace, making things much more comfortable. It is very important for consumers to participate and express their opinions. It gives us resources to categorize customers, classify their suggestions and preferences, and store all the information we need to do our job well.

What do you dislike most about this product?

Beginners who are not familiar with Mixpanel's capabilities and navigation procedure must put in a lot of effort and put up with a steep learning curve. When you are tracking very big amounts of data, Mixpanel performance can change, in particular.

What recommendations would you give to someone considering this product?

I suggest Mixpanel because it may help you analyze client interactions and cut down on the time it takes to analyse vast volumes of data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mixpanel Comparisons