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Mixpanel Logo
Mixpanel

Mixpanel

8.4 /10
Category
Mixpanel
8.4 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Digital Adoption Platforms category

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

95 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Lightweight Automation

92

Dashboard

92

Process Flows

90

Contextual Guidance

86

Analytics and Reporting

85

Help Screens

84

Content Creation

83

Content Management

81

Vendor Capability Ratings

Average 86

Ease of Data Integration

91

Availability and Quality of Training

90

Ease of Implementation

89

Breadth of Features

88

Quality of Features

88

Ease of Customization

87

Vendor Support

85

Usability and Intuitiveness

83

Business Value Created

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Mixpanel Reviews

Rahul B.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to retrieve data

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Easy retrieval of data to know the actions

What is your favorite aspect of this product?

Accurate information

What do you dislike most about this product?

Writing user query

What recommendations would you give to someone considering this product?

Platform helps with easy of accessibility

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Richard G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

A tool to help me evaluate important data

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

It is a robust reporting tool with different views and filtering options. If you put much effort into it, a lot is possible. The funnel function is handy. The device itself is intuitive to use and understandable, even for people who don't have much to do with reporting. All types of reports. Funnels but also simply UTM analysis. Any data can be mapped with it. Mixpanel tracks campaigns so that you can evaluate website visits, clicks on a link and more.

What is your favorite aspect of this product?

What I like most about Mixpanel is the ability to track and analyze product data in real-time. The platform offers various analytics tools to understand and improve user behavior on websites and mobile apps. The intuitive user interface and customized dashboard make it easy to gain critical insights and make data-driven decisions. The API is versatile and flexible to use and also offers essential features such as batch processing. This makes implementation easy. With Mixpanel, I can display real-time data, create quick queries or answer open questions. Predefined dashboards help us with evaluations, partner agreements or decision-making.

What do you dislike most about this product?

Unfortunately, I cannot freely choose how the data is displayed. I don't have a specific example, but sometimes using different events in an evaluation was difficult or impossible. The deeper the level of data analysis, the more you have to think about how you want to present it.

What recommendations would you give to someone considering this product?

Mixpanel helps track and analyze user behavior on the platform, which helps identify weaknesses and make improvements to enhance the user experience. The integration of the tracking plan enables clear and consistent data tracking, while evaluation of usage data can be used to optimize marketing campaigns and product decisions. Overall, Mixpanel offers a powerful and flexible analytics tool for businesses of all sizes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jayendra P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use, but a bit pricey

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Event-based tracking: Mixpanel is built around the concept of tracking events, which allows you to see how users are interacting with your product. This is different from traditional pageview-based tracking used by many other analytics tools. Funnel analysis: Mixpanel provides powerful funnel analysis tools that allow you to track user behavior through a sequence of steps, such as a sign-up flow or checkout process. This can help you identify where users are dropping off and optimize your product accordingly.

What is your favorite aspect of this product?

This level of granularity in tracking user behavior can provide valuable insights into how users interact with a product, enabling companies to optimize their user experiences and drive growth. Additionally, Mixpanel's funnel analysis tools make it easy to identify where users are dropping off in a process, which can help businesses identify areas for improvement and increase conversions.

What do you dislike most about this product?

some users may find that the learning curve for using Mixpanel's more advanced features can be steep, requiring some technical expertise to fully leverage its capabilities. However, these potential drawbacks may be outweighed by the benefits that Mixpanel can provide in terms of tracking and optimizing user behavior, which can ultimately lead to increased growth and revenue for businesses.

What recommendations would you give to someone considering this product?

Start with a clear understanding of what you want to track: Before you start using Mixpanel, it's important to have a clear idea of the specific behaviors and actions you want to track. This will help you set up your event tracking properly and get the most out of the platform. Take advantage of Mixpanel's resources: Mixpanel provides a wealth of resources to help users get started and learn how to use the platform effectively. These include documentation, webinars, and a community forum. Take advantage of these resources to get up to speed quickly and make the most of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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