MarketMuse Inc

MarketMuse

7.6 /10

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

84 Likeliness to Recommend

88 Plan to Renew

73 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+69 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

5% Negative

10% Neutral

85% Positive

Pros

Respectful
Efficient Service
Altruistic
Acts with Integrity

Cons

Vendor's Interest First
Under Delivered
Less Generous

Feature Ratings

Average 81

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Auditing

Analytics and Reporting

Alerts

Holistic Visibility Tracking

Keyword Research

Backlink Tools

Rank Tracking

Local SEO

Vendor Capability Ratings

Average 79

Vendor Support

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Customization

Ease of Data Integration

Breadth of Features

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

MarketMuse Reviews

Victoria H.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Brilliant for optimising content, but expensive!

Likeliness to Recommend

8 /10

What differentiates MarketMuse from other similar products?

It has a very user-friendly interface and effective training and support.

What is your favorite aspect of this product?

It's easy to examine your existing published content as well as create new content within the application that is optimised for your particular keyword or phrase. Being able to see the top pages currently ranking for a term allows you to get an idea of what is performing best and you can use that to improve your piece of content.

What do you dislike most about this product?

The paid plans are very expensive. This is the only reason I don't use MarketMuse daily anymore.

What recommendations would you give to someone considering this product?

Make the most of the training videos they share as well as keep in contact with your assigned product manager regularly as they have lots of extra tips and tricks to help you get the most out of their tools.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Under Delivered

Brody M.

Role: Industry Specific Role
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Incredibly detailed SEO Optimization tool!

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

Ease of use

What is your favorite aspect of this product?

The easy learning curve and rich customization features

What do you dislike most about this product?

Limited features for free users

What recommendations would you give to someone considering this product?

Incredibly rich SEO optimization tool with a wide variety of features

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Chloe L.

Role: Industry Specific Role
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to use, but occasional disappointing briefs

Likeliness to Recommend

8 /10

What differentiates MarketMuse from other similar products?

The recommended links to backlinks

What is your favorite aspect of this product?

I enjoyed the brief outline structure.

What do you dislike most about this product?

There were multiplex times where I received a brief where H2, H3s, etc. did not make sense and the overall content recommendations needed overhauling.

What recommendations would you give to someone considering this product?

If you're proficient in putting together outlines/article ideas for your team, this tool might be more expensive than the aid it delivers.

Pros

Reliable
Performance Enhancing
Respectful
Helps Innovate

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

MarketMuse Ratings

84 Likeliness to Recommend

88 Plan to Renew

73 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+69 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Alerts Provide alerts when your brand or website is mentioned or linked.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

MarketMuse Reviews

Victoria H.

Brilliant for optimising content, but expensive!

Likeliness to Recommend

Pros

Cons

Brody M.

Incredibly detailed SEO Optimization tool!

Likeliness to Recommend

Pros

Chloe L.

Easy to use, but occasional disappointing briefs

Likeliness to Recommend

Pros

Most Popular MarketMuse Comparisons

Semrush

Moz Pro

Surfer SEO

Ahrefs

Serpstat SEO

SE Ranking

Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Auditing

Analytics and Reporting

Alerts

Holistic Visibility Tracking

Keyword Research

Backlink Tools

Rank Tracking

Local SEO

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Customization

Ease of Data Integration

Breadth of Features

Quality of Features

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement