Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

86

Email Templates

84

Segmentation

84

Contact Database

84

Mobile Optimized

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Taylor L.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Get the most out of your email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

This tool allows me to streamline the work process, being able to easily send emails in bulk without requiring any prior effort. Mailchimp is the platform for email marketing that has come closest to commercial contacts and has been able to establish a more direct and faster contact with customers in an efficient way.

What is your favorite aspect of this product?

Mailchimp has a practical platform which does not require an experience in design practice, since the platform provides a space with tools where you can easily exploit your creativity with the content study assistant. Over time Mailchimp has allowed more customization options to create and edit templates that integrate perfectly with the company. I like being able to manage an email list allowing me to manage, import and load emails more easily and also to be able to group them according to the type of client.

What do you dislike most about this product?

I accept that I have had a good user experience, however the editor can be somewhat clumsy since sometimes the loading time is slow, making this the work process to optimize the creation of emails for marketing a bit slow, especially if an immediate preview is required. The only good thing is that creating templates allows you to streamline this process, however creating a new one will tend to be a rather slow process.

What recommendations would you give to someone considering this product?

It has very good instructions for use, I recommend trying the free version first and doing some tests, however, the whole experience cannot be done for free, nor can you carry out proper email marketing. Mailchimp also adapts to small businesses allowing continued growth without the need to turn to large companies to manage their marketing. Over time Mailchimp has allowed more customization options to create and edit templates that integrate perfectly with the company. I like being able to manage an email list allowing me to manage, import and load emails more easily and also to be able to group them according to the type of client.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Inspires Innovation

Andrea L M.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Ability to manage and send all types of campaigns.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp differs greatly from other platforms because its way of creating all kinds of advertising campaigns is much simpler and has a process much more adapted to the needs of each user. I believe that MailChimp offers a truly unique campaign creation system, and this helps any new user without previous experience, to have a perfect management of advertising campaigns.

What is your favorite aspect of this product?

One of the things that most positively caught my attention about MailChimp is the ability it offers me to create all kinds of advertising campaigns from my cell phone. Currently, this application is fully optimized, in this application I can make all kinds of modifications to my campaigns, I can create new campaigns and I can also monitor the progress of each advertising campaign in real time. This app is fantastic and it has certainly simplified my work.

What do you dislike most about this product?

I don't like that MailChimp has delays in sending ad campaigns to business emails. Currently, MailChimp offers fast sending and receiving by customers who have public emails, such as Gmail or Yahoo, however, I have received some complaints about some customers who have business emails that take a little longer to reach each one of the campaigns that I send them.

What recommendations would you give to someone considering this product?

Despite the slowness of sending campaigns to a work email, I consider that MailChimp is still a perfect option for any company that wants to have a simpler and updated administration of their advertising campaigns. With MailChimp you can create advertising campaigns in just a few minutes and you can also have instant contact with each of your customers. MailChimp is the perfect solution for Email Marketing, you just have to fix the delay problem when sending campaigns to business emails, so that it becomes a perfect platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2020

A bit outdated but very functional.

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Inhibits Innovation

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