What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Trustworthy
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Multivariant Testing
Customer Journey Modelling
Mobile Marketing Management
Marketing Project Management
Marketing Master Data Management
SMS Marketing
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Laerte J.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2021
Best email automation tool in the market
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a easier interface to add your lists, automate and create your email.
What is your favorite aspect of this product?
Clean and easy interface. Easy to add emails and lists.
What do you dislike most about this product?
Don't have a CRM software together and don't have landing pages
What recommendations would you give to someone considering this product?
If you need email marketing automation only is the best tool by far.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
Cons
- Less Friendly Negotiation
Pedro G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Aug 2021
Easy Usability
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I believe the usability and ease of use for beginners. We have a friendly one that is very useful for small businesses that are looking to take a leap in the way they talk to their audience. The possibility of a free plan delivers a lot for those starting out.
What is your favorite aspect of this product?
I believe that usability is the friendliest platform, easy to use for those starting out.
What do you dislike most about this product?
I believe that when the company reaches higher levels, the application becomes weak, given the various options we have. Today we have many programs that deliver much more for a price that is not much higher in the end.
What recommendations would you give to someone considering this product?
I believe that if you are evolving with your company, mailchimp is a great program to start with. It's easy to use and very affordable.
Pros
- Includes Product Enhancements
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
Kyle T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2021
Solid beginner email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is the most cost effective email marketing tool on the market
What is your favorite aspect of this product?
It is easy to create and segment audiences.
What do you dislike most about this product?
Customizing the templates is harder than it should be.
What recommendations would you give to someone considering this product?
Good tool to get started into email marketing
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service