What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Trustworthy
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Multivariant Testing
Customer Journey Modelling
Mobile Marketing Management
Marketing Project Management
Marketing Master Data Management
SMS Marketing
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Manoj A.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Sep 2021
A Great Email Marketing And Analytics Product.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It have lot of unique feature which help you a lot and increate your productivity some of them are ,It's easy to configure automated messages for your customer. Creating interactive and efficient landing pages. AI powered tool and widgets which is very helpful. Great market analysis capabilities which help you to understand market better . Easy integration with social media and other third party applications. You can easily save contacts and very easy to segment your customers.
What is your favorite aspect of this product?
It's very useful platform for handling bulk emailing and email marketing , some of the useful features are, MailChimp provides a clean simple interactive interface with powerful editors. Easy implementation and easy to integrate with other application. The email builder with drag and drop feature save's lot of time and is have a dashboard feature for quick view of the email results. You can easily integrate with social media platform for conducting campaigns and connect with different analytics platform to know the performance and market demand. You can brand each page and make it look good while still keeping it streamlined.
What do you dislike most about this product?
No doubt it's a great product but some more feature and improvement can make it more better and effective. Some of the are like ,To configure own email template you need to have good HTML knowledge that is not very much suitable if you are into non technical. The Generated analysis report is informative but the template looks quite boring and old. For mobile it's not good enough and not very much responsive. Adding more email templates will be helpful and Require little improvement on the design of the UI
What recommendations would you give to someone considering this product?
If you are looking for a free to start email marketing platform, mailchimp is probably the best choice on the market. It provides lot of feature for free. The ability to tag makes it easy to segregate your lists and customers. The reporting tolls will helps you to know what is working or needs improvement. Some good feature are there to conduct social media marketing and conducting campaigns as well. It's having a great customer support with lot of supporting document which definitely will help you to start .
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Pritam D.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Sep 2021
Best Email Marketing Tool For Your Business
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It have lot of unique feature which help you a lot and increate your productivity some of them are , 1> It's easy to configure automated messages for your customer. 2> Creating interactive landing pages. 3> AI powered tool and widgets which is very helpful. 4> Great market analysis capabilities which help you to understand market better . 5> Easy integration with social media and other third party applications. 6> You can easily save contacts and very easy to segment your customers.
What is your favorite aspect of this product?
It's very useful platform for handling bulk emailing and email marketing , some of the useful features are, 1>MailChimp provides a clean simple interactive interface with powerful editors. 2>Easy implementation and easy to integrate with other application. 3>The email builder with drag and drop feature save's lot of time and is have a dashboard feature for quick view of the email results. 4>You can easily integrate with social media platform for conducting campaigns and connect with different analytics platform to know the performance and market demand. 5>You can brand each page and make it look good while still keeping it streamlined.
What do you dislike most about this product?
No doubt it's a great product but some more feature and improvement can make it more better and effective. Some of the are like , 1> To configure own email template you need to have good HTML knowledge that is not very much suitable if you are into non technical. 2> The Generated analysis report is informative but the template looks quite boring and old. 3> For mobile it's not good enough and not very much responsive. 4> Adding more email templates will be helpful and Require little improvement on the design of the UI
What recommendations would you give to someone considering this product?
If you are looking for a free to start email marketing platform, MailChimp is probably the best choice on the market. It provides lot of feature for free. The ability to tag makes it easy to segregate your lists and customers. The reporting tolls will helps you to know what is working or needs improvement. Some good feature are there to conduct social media marketing and conducting campaigns as well. It's having a great customer support with lot of supporting document which definitely will help you to start .
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Saves Time
Sapna N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
Good Software for Email Automation Needs
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of customization and automation
What is your favorite aspect of this product?
Workflow management
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Good system for marketers
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
