Intuit

Mailchimp

8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Transparent

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Segmentation

Contact Database

Auto-Responders

SPAM Compliance

A/B Testing

Surveys and Polling

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Amy M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2020

Makes it easy to send basic auto emails

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I think there are a lot of newer products out on the marketing that have lots of bells and whistles - but we don't need the bells and whistles. We needed something that wouldn't require a dedicated marketing person to manage, and Mailchimp gives us the basics that we need and makes it easy to set up new flows, campaigns, and templates.

What is your favorite aspect of this product?

I think it is by far the easiest product in terms of creating professional looking emails from templates. I'm not a graphic designer but I "know what I like when I see it" and it's easy for me to add sections, change styles and formats.

What do you dislike most about this product?

I don't really have any issues with it. I've used it for years and haven't had any issues. Also, their live chat support is very helpful - so if I run into a question, I can get it answered on the spot.

What recommendations would you give to someone considering this product?

If you need a simple, cost-effective program to send auto and newsletter emails, Mailchimp is an oldie but goodie. Probably one of the best WYSIWYG builders for nice-looking professional emails.

Pros

Reliable
Caring
Respectful
Helps Innovate

Role: C-Level
Industry: Apparel
Involvement: Vendor Management and Renewal

Validated Review

Anonymous Reviewer

Submitted Aug 2020

it is an amazing service

Likeliness to Recommend

8 /10

Pros

Trustworthy
Efficient Service
Effective Service
Client Friendly Policies

Andrés Julián G.

Role: C-Level
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2020

Easy to use, great price, but way too basic

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

It used to be one of the best solutions, plus with a great free tier, it was a no-brainer. It's easy to use, and the learning curve is minimum. However, they lack innovation and currently they are way behind most other vendors.

What is your favorite aspect of this product?

That the free tier was very generous and easy to use (no credit card to start)

What do you dislike most about this product?

That the have lost their compass and lack innovation.

What recommendations would you give to someone considering this product?

If you're starting a business or a small mailing list, it might work wonders for you. However, they lack most of the modern features other vendors have and you will probably have to look somewhere else in the not so distant future, if your list or business grows.

Pros

Respectful
Helps Innovate
Continually Improving Product
Fair

Cons

Commodity Features

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Amy M.

Makes it easy to send basic auto emails

Likeliness to Recommend

Pros

it is an amazing service

Likeliness to Recommend

Pros

Andrés Julián G.

Easy to use, great price, but way too basic

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Mobile Optimized

Segmentation

Contact Database

Auto-Responders

SPAM Compliance

A/B Testing

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support