Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

84

Segmentation

84

Contact Database

84

Auto-Responders

83

SPAM Compliance

83

A/B Testing

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Marilla R.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Perfect way to monitor campaigns.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

For us, it is completely important to maintain a favorable quality for the advertising campaigns that we design for all our clients, therefore, establishing a creation of campaigns with excellent design is essential for us. MailChimp differs from other platforms, because it offers us much more variety of templates for each campaign, which makes it easier for us to create, edit and manage all campaigns. MailChimp has been the platform that has provided us with the best design for our campaigns.

What is your favorite aspect of this product?

One of the favorite aspects that have stood out the most during my experience with MailChimp, is that this platform offers me a perfect monitoring of all the advertising campaigns that I have active, in this way I can establish a consecutive display of all the progress that I obtain in each one of them, and realize the positive or negative impact it is having on customers. In addition, MailChimp allows me to see progress graphs of the campaigns in a general time, and thus be able to visualize the growth of marketing traffic.

What do you dislike most about this product?

At present, I consider not having had any bad experiences with MailChimp, because the platform has performed excellently, it has allowed us to consecutively create and monitor our advertising campaigns and it has also helped us to offer a better Marketing system to our clients, with a good auto-response system and great accessibility to all our campaigns. I hope I can continue enjoying this pleasant experience without errors in its operation.

What recommendations would you give to someone considering this product?

One of the main reasons why I would recommend MailChimp to any Marketing Zone of a company is because this platform allows a unique operation, which helps campaigns to have an innovative design, a design that no other platform provides, in addition , allows real-time monitoring, which helps to be aware of advertising traffic. MailChimp is quite complete, all its functions help to create a good Marketing environment without errors and also a perfect contact with potential customers. Without a doubt, it is a platform that is worth a lot.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Preet C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Perfect E-mail Marketing Automation Platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The following features that differentiate MailChimp from other similar products are: 1) Amazing easy to use interface. 2) E-mail deliverability is very good and effective.

What is your favorite aspect of this product?

The following factors I like most in MailChimp are: 1) Templet editor of MailChimp is very good and intuitive. 2) It has great analytics to analyze your all campaign and according to that, you can do A/B test campaigns. 3) Setup email automation campaign based on birthday.

What do you dislike most about this product?

The two things I don't like about MailChimp are: 1) It is a little bit costly. 2) Very few pre-made temples inside it.

What recommendations would you give to someone considering this product?

I would recommend this platform especially for those who are in the Digital Marketing Industry, because It will help you to collect leads, to making automation of e-mails and many more features which help you to retain your customers easily. That is true that it is a little bit costly but at this cost, you will get many features so according to me you should use it for automation of your business.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Amelie C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Mailchimp automates email marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

I can maintain better communication with clients without being invasive or spam, keeping marketing on the sidelines and functional without any problem. The content can be more customizable according to the type of client or group of contacts within a list. It has more features than the typical email marketing newsletter. I can cover more clients and I can have leads with Mailchimp.

What is your favorite aspect of this product?

Mailchimp is a good platform that perfectly encourages email marketing that allows continuous growth within the company, with the help of this platform I can create more professional newsletters and also do a / b tests for correct operation. It has analysis functions to be able to know the scope of the emails and if the content sent is being effective. I can manage customer contacts to specify what I am going to send according to the type of customer thanks to the fact that we are based on their criteria.

What do you dislike most about this product?

To personalize or design a template it can be a tedious work, since in cases the images that are uploaded can be put on or moved, making it very out of sync with the text that is inside the template. Also for the creation or addition of a template this platform can be a bit slow, you should optimize it so you can not edit time to send the emails.

What recommendations would you give to someone considering this product?

There are many platforms for email marketing, so if you want to try Mailchimp I recommend using the free trial to know the potential of the reach that you can have if you use this platform, the best of all is that it is very customizable and the marketing is done within Mailchimp is effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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