LITMUS LLC

Litmus

8.9 /10

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 89

Contact Database

Text Messaging

Dynamic Content

Surveys and Polling

Segmentation

Campaign Management

Mobile Optimized

Auto-Responders

Email Templates

Sales Intelligence & Conversion Rates

Email Delivery

Vendor Capability Ratings

Average 88

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Customization

Breadth of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Litmus Reviews

Simmona J.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Litmus is amazing and secure software.

Likeliness to Recommend

8 /10

What differentiates Litmus from other similar products?

Litmus designed affordable, quality, and standard mechanisms for digital marketing, which will increase the number of individuals that know or understand the ideas of the company. Besides, litmus creates the solutions for email communications, a form that increases the direct discussion within the company setup, and there’s a considerable improvement in the digital world. Finally, this tool supports the optimization of concepts, and content, which expands the company's product list or assortment.

What is your favorite aspect of this product?

Litmus Builder is a simple solution to make templates collaboratively, figure out problems in code, and implement responsive templates. You’ll be able to add modules, set up whole style and colors, and even analyze your campaign performance. QA process is seamless and collaborative. You’ll be able to set your template proofs, link proofs, basically, your entire QA chart and simply complete the method ensuring zero errors.

What do you dislike most about this product?

It can typically be a bit slow to update. Which isn’t simply the previews. I will typically softly test my emails in Mailchimp first because the browser view is slow to update in Litmus. The previews take quite a while of course, however, I understand why.

What recommendations would you give to someone considering this product?

Litmus offers effective email selling choices to users’ that save time. It further, permits nice practices for the checklists and giving feedback sharing that makes it completely different from choices out there.

Pros

Performance Enhancing
Trustworthy
Unique Features
Effective Service

Cons

Under Delivered
Less Transparent

Role: Sales Marketing
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Jul 2022

Easy to use, but a bit pricey for startups.

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Cons

Charges for Enhancements

Jennifer r.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Litmus review.

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

It is user friendly. It is very reliable and trustworthy It is cost effective.

What is your favorite aspect of this product?

Cost effective. It is user friendly.

What do you dislike most about this product?

No negative feedback

What recommendations would you give to someone considering this product?

I would recommend it to others.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Litmus

What is Litmus?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Litmus Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Text Messaging The capability to send messages by SMS in addition to email.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Simmona J.

Litmus is amazing and secure software.

Likeliness to Recommend

Pros

Cons

Easy to use, but a bit pricey for startups.

Likeliness to Recommend

Pros

Cons

Jennifer r.

Litmus review.

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Contact Database

Text Messaging

Dynamic Content

Surveys and Polling

Segmentation

Campaign Management

Mobile Optimized

Auto-Responders

Email Templates

Sales Intelligence & Conversion Rates

Email Delivery

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Customization

Breadth of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Vendor Support