What is Kochava?
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
4
Since last award
93 Plan to Renew
3
Since last award
70 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kochava?
Pros
- Generous Negotitation
- Effective Service
- Altruistic
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Integrity
Audience Segmentation
Device and Browser Analytics
Data Management
Data Warehousing
Marketing Analytics
API Framework
Analytics and Reporting
Mobile Functionality
Data Analysis and Survey Function
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Kochava Reviews
Chandan G.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
Best analytical software in the market.
Likeliness to Recommend
What differentiates Kochava from other similar products?
Customer Service and Analytics
What is your favorite aspect of this product?
Event tracking
What do you dislike most about this product?
No good Filters
What recommendations would you give to someone considering this product?
Highly recommend.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Chetan P.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Dec 2022
Good to go and easy to use
Likeliness to Recommend
What differentiates Kochava from other similar products?
User interface is better as compared to other. Easy to navigate
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
Lags when we have lot of data
What recommendations would you give to someone considering this product?
Its good to use and easy to navigate. But lags when we have lot of data
Pros
- Trustworthy
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Kochava is lacking bells and whistles but works
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing