What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Helps Innovate
- Continually Improving Product
- Respectful
- Generous Negotitation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Security
Real Time Capabilities
Behavioral Triggers
Omnichannel Integration
CRM Integration
Data Enrichment
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Klaviyo Reviews
Rida E.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Feb 2024
User Friendly and Awsome Education Base. ?
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo offers a user-friendly interface and powerful analytics features. It also tracks behavioural metrics and provides AI-based predictions, making it a highly reliable and effective email service provider.
What is your favorite aspect of this product?
Friendly User Interface and Klaviyo Articles. Klaviyo has awsome education base.
What do you dislike most about this product?
Sometimes Integrations malfunction without proper notifications. ?
What recommendations would you give to someone considering this product?
I will recommend every E-commerce brand to use this platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ajay S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2024
Overall experience is good
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It's interface is very simple and easy to understand
What is your favorite aspect of this product?
Creating segments in it
What do you dislike most about this product?
It's workflow interface
What recommendations would you give to someone considering this product?
It is very easy to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mariano Javier C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Feb 2024
Fantastic product!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ease of use, its integration with thousands of external platforms and its ability to manage databases such as CRM.
What is your favorite aspect of this product?
How intuitive she is when creating strategies. It allows you to combine several aspects within email marketing to obtain the best results both in capturing leads and in subsequent campaigns and automations (flows).
What do you dislike most about this product?
Sometimes the triggers do not respond the way we want, the logic is not respected and the flows lose strength. You can't go far outside of Klaviyo's logic and create outside the box.
What recommendations would you give to someone considering this product?
First evaluate the health of your database since Klaviyo charges for active profiles and if you have many unengaged profiles you are going to pay too much for nothing. On the other hand, what is the main objective of your business. In this way you can understand if Klaviyo is the tool you need.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Respectful