What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
2
Since last award
96 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Mobile Optimized
Segmentation
SPAM Compliance
A/B Testing
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Email Templates
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Viral G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Best email marketing tool
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It has been the leading platform for email marketing so it introduces features and functions well in advance.
What is your favorite aspect of this product?
First thing first, it works well. Highly reliable. It has very detailed data for every email that you send, that in turn helps in decision making.
What do you dislike most about this product?
Analytics can be a lot better. They have a huge data for all the actions and activities on email, they could provide much better analysis than they do right now.
What recommendations would you give to someone considering this product?
Overall, it is a very good tool. I would definitely recommend using it if you are looking for one.
Pros
- Effective Service
- Caring
- Helps Innovate
- Reliable
Cons
- Vendor's Interest First
- Less Generous
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
A revolution for e-commerce-focused email!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ease of integration with Shopify and other applications. The event model makes setting up valuable automation easy out of the box.
What is your favorite aspect of this product?
Ease of integration with Shopify. Flow automations.
What do you dislike most about this product?
When you are using a custom CMS - outside of Shopify the ease of integration is much more challenging and will likely require IT support for setup.
What recommendations would you give to someone considering this product?
If you are in the e-commerce space, this is the best email platform you can get. Especially if you run e-commerce on the Shopify platform.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Charges for Enhancements
Karan T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
A good tool if you don't mind the cost
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Usually with other ESPs, you need to integrate it with another tool that helps you send SMS, with klaviyo you can do both with just one. Plus I think it's great that you can create your entire cart abandon journey (and you can see all the emails/SMSes) in one view.
What is your favorite aspect of this product?
Integration capabilities, easy to implement
What do you dislike most about this product?
Cost, we've had months where we've questioned if we could achieve similar results with another ESP.
What recommendations would you give to someone considering this product?
If you want something easy to use, and a lot of capabilities, and don't mind the cost, go for it. If not, there are better tools out there. Well not necessarily better, they can do more or less the same as what Klaviyo does but it's priced more economically.
Pros
- Fair
- Transparent
- Reliable
- Performance Enhancing
Cons
- Commodity Features
