What is Iterable?
Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
95 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Iterable?
Pros
- Enables Productivity
- Caring
- Appreciates Incumbent Status
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Mobile Marketing Management
Customer Journey Modelling
Marketing Project Management
Marketing Asset Management
Email Marketing Automation
Marketing Analytics
Multivariant Testing
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Iterable Reviews
Kelly S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Workflows provide simple logical pathways
Likeliness to Recommend
What differentiates Iterable from other similar products?
Iterable is the growth marketing platform that drives true omnichannel relevance at scale. Iterable enables growth marketers to leverage their subscribers' real-time demographic, behavioral and event data to create relevant, personalized messages across channels. With Iterable, marketers can successfully segment users, create workflows, automate touch points and test strategies at scale without engineering expertise.
What is your favorite aspect of this product?
Targets growth marketers at consumer companies in the e-commerce/retail, entertainment, messaging, education and recruiting sectors. Customer service is fantastic. Segmentation is fantastic. The user interface is improving. The overall power of the tool for users with little technical experience is excellent.This software is not that difficult to learn, but there are times when you feel you are at the end of the road and can't get the result you need for your report, but there is their support that will share some tips and tricks.
What do you dislike most about this product?
Reporting is a little too simple. I would like to be able to set up reports on specific emails within a workflow. Can't get heat map analysis on snippets with multiple buttons. Iteratable user profile data fields are as good as written in stone. If you create a data field by mistake, there is no way, as of now, to delete it. This ends up with a lot of junk data in user profiles. Iterable feels slow at times. Loading campaigns, saving templates, navigating to different parts of the software. If pages and elements loaded faster, it would feel much more streamlined.
What recommendations would you give to someone considering this product?
Iterable is ideal for small to medium sized businesses that have relatively decent sized email sends and don't necessarily have a dedicated operations team for sending emails. They have a good set of third-party integrations that provide a wide range of services: customer data platforms, email validations, template management.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Shweta P.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2022
Ease of use, reduced dependency on IT team
Likeliness to Recommend
What differentiates Iterable from other similar products?
Very user friendly UI creating audience segments is very intuitive and easy The level of automation it can do with minimal Interaction
What is your favorite aspect of this product?
Audience segmentation and how easily it can be used for campaigns therefore reducing the turn around time to 2-3 days from over 2 weeks I would love to see the predictive analysis that just launched
What do you dislike most about this product?
Reporting is not very robust so that’s one area that can be improve upon
What recommendations would you give to someone considering this product?
Ease of hintegration with the existing marketing tech stack Features/ capabilities for your specific use case. overall a really good product
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Siddhant S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Oct 2022
Product is fine however not that unique.
Likeliness to Recommend
What differentiates Iterable from other similar products?
Nothing really, it's a fine product but available in market with cheaper price.
What is your favorite aspect of this product?
Customer service
What do you dislike most about this product?
It's expensive and does not have many unique features.
What recommendations would you give to someone considering this product?
Think twice before considering this product.
Pros
- Enables Productivity
- Caring
- Appreciates Incumbent Status
- Security Protects
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Inspiring