What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

92 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Transparent
  • Helps Innovate

Feature Ratings

Average 84

Conversion Analysis

87

Audience Segmentation

86

Customer Value Analysis

86

Paid Search Integration

86

Data Visualization

85

Device and Browser Analytics

84

Customer Journey Modelling

84

Social Media Analytics

83

Audience Demographics

83

Search Engine Optimization

83

API Framework

79

Vendor Capability Ratings

Average 86

Business Value Created

90

Quality of Features

89

Breadth of Features

88

Product Strategy and Rate of Improvement

87

Ease of Data Integration

86

Ease of IT Administration

85

Ease of Implementation

85

Availability and Quality of Training

85

Usability and Intuitiveness

84

Ease of Customization

84

Vendor Support

82

HubSpot Marketing Hub Reviews

Mohammad Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

One of the best marketing platform available

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is very easy for non-technical people, the UX/UI of the platform is the best I have ever seen. It does everything it states and enhances chances of your marketing efforts to increase

What is your favorite aspect of this product?

The best feature of the product is the workflows management and A/B testing of campaigns and landing pages. Other competitors do provide it but ease of using these features makes HubSpot to stand out from everyone

What do you dislike most about this product?

I would say the support is not the best, I have faced issues with support. Initially, they are really good and then over time they lose interest in their old clients.

What recommendations would you give to someone considering this product?

I would just recommend that if you want a marketing platform for all your activities in one place, HubSpot Marketing hub is the best option for running ads, sending marketing emails, creating landing pages, A/B testing your emails and landing pages, managing analytics and workflows. This is the best one.

Pros

  • Performance Enhancing
  • Client Friendly Policies
  • Altruistic
  • Transparent

Michael M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Controlled and targeted digital marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub was installed in the organization to gather information through marketing and advertising analysis and studies about customers and prospects. We have had the best possible performance since it arrived in the marketing department office because, in turn, we increased sales and ran campaigns dedicated to impacting and influencing other markets and getting customers excited about our products.

What is your favorite aspect of this product?

HubSpot Marketing Hub has many advantages; among them is its wide range of tools to perform different functions, such as monitoring and tracking customers, campaigns, content distribution, and market analysis.

What do you dislike most about this product?

It has a very high price; it should be a little cheaper so that companies with a limited budget can acquire it or create a fixed plan for small companies.

What recommendations would you give to someone considering this product?

Extremely efficient, we have been fortunate to have our organization has HubSpot Marketing Hub. The development of the tasks employed as monitoring, analysis, and marketing strategies have been a success, buy it and use it; you will not regret it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Andrea S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Features and capabilities are great; price is high

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The smoothness of the platform. Other tools that serve a similar purpose haven't been as customizable or easy to use.

What is your favorite aspect of this product?

Ease of use, the ability to customize, and the features

What do you dislike most about this product?

It's a great tool, but it is pricey.

What recommendations would you give to someone considering this product?

Consider becoming a HubSpot partner to recoup some of your cost over time.

Pros

  • Performance Enhancing
  • Trustworthy
  • Fair
  • Altruistic

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