What is HubSpot Marketing Hub (Social)?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Respectful
- Reliable
- Trustworthy
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Campaign Execution
Social Post Archival
Social Response Management
Social Asset Management
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Availability and Quality of Training
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Vendor Support
HubSpot Marketing Hub (Social) Reviews
Sourav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Complex UI
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
It has a robust platform with all types of features which any other platform doesn't have.
What is your favorite aspect of this product?
Single intuitive dashboard
What do you dislike most about this product?
Old traditional User interface
What recommendations would you give to someone considering this product?
UI should be updated with modern designs and flow of customer journey should be made more seamless and self-served.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Respectful
Cons
- Vendor's Interest First
- Less Friendly Negotiation
Sunil S.
- Role: Consultant
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Nov 2023
Fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
easy to integrate with other software
What is your favorite aspect of this product?
social media scheduling
What do you dislike most about this product?
none, only the best
What recommendations would you give to someone considering this product?
try it and see for yourself
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sebastian P.
- Role: Consultant
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Sep 2023
All in one solution at a cost!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Where most social media management tools focus solely on scheduling and publishing content, HubSpot's Marketing Hub brings an integrated approach to social media marketing. The social media tools within Marketing Hub allow you to plan, publish, engage, advertise, analyze, and report on your social efforts from one unified platform.
What is your favorite aspect of this product?
A key benefit of HubSpot is its unified approach to marketing, sales, and customer service. With everything in one place, I can create a campaign that spans every stage of the funnel. For example, I can nurture leads with targeted emails, segment my lists based on behavior, send automated messages to hot leads, and track conversions from first touch to customer.
What do you dislike most about this product?
HubSpot comes with a hefty price tag that may make it prohibitive for small businesses and startups. The high monthly fees for its software could put a strain on limited marketing budgets. Given the high costs, some businesses may find it difficult to justify HubSpot's expenses and adoption requires buy-in across the organization. While HubSpot offers advanced features, it may be more than what younger companies truly need. The financial investment required is substantial, so assessing if HubSpot is the right fit is important before committing.
What recommendations would you give to someone considering this product?
Before committing to HubSpot, thoroughly evaluate your current marketing and sales workflows to determine if the all-in-one platform is the right fit. Look at both your short-term and long-term needs to see if the tools and integrations available on HubSpot will be fully utilized.
Pros
- Efficient Service
- Caring
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
