What is HubSpot Marketing Hub (Social)?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Respectful
- Reliable
- Trustworthy
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Campaign Execution
Social Post Archival
Social Response Management
Social Asset Management
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Availability and Quality of Training
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Vendor Support
HubSpot Marketing Hub (Social) Reviews
Leila S.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Jan 2024
My perspective of The HubSpot Advantage
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
HubSpot connects social efforts directly to lead generation and customer engagement.
What is your favorite aspect of this product?
The content calendar and scheduling features. Planning and scheduling posts across multiple platforms in one central hub
What do you dislike most about this product?
There's really less robust listening and sentiment analysis features
What recommendations would you give to someone considering this product?
To grow your brand, consider supplementing with external sentiment analysis tools for a more comprehensive social media strategy
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Helps Innovate
Cons
- Under Delivered
Sam K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Invaluable Marketing Tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Hubspot blog creating feature and chatflow feature were new to me compared to others.
What is your favorite aspect of this product?
Hubspot can be learned in less time without taking much time.
What do you dislike most about this product?
I cannot think of any of this, to be honest.
What recommendations would you give to someone considering this product?
Hubspot has a lot ot features. We have chosen hubspot because it has so many features at this price.
Pros
- Unique Features
- Helps Innovate
- Continually Improving Product
- Reliable
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
I have absolutely nothing nice to say
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
HubSpot Marketing Hub (Social) is praised for its integration within the broader HubSpot ecosystem, but I believe it falls short in several areas compared to its competitors. I can easily schedule social posts across platforms but almost ALWAYS the analytics are wrong or do not match what native platforms report. It's frustrating. How am I supposed to accurately track if leads come from social if the data is always wrong???
What is your favorite aspect of this product?
I guess that I can post across Facebook, Instagram, Twitter, and LinkedIn all at once and quickly schedule posts in advance. That helps save time I guess
What do you dislike most about this product?
The reporting is inaccurate, as I mentioned before. The analytics provided by HubSpot for social media campaigns is unreliable and inconsistent with the data reported directly by the social media platforms. This discrepancy is a significant issue for marketers and businesses relying on precise data to gauge the effectiveness of their social media strategies. Inaccurate analytics can lead to misinformed decisions, impacting the overall marketing strategy and potentially wasting valuable resources on ineffective campaigns. What gives, Hubspot??
What recommendations would you give to someone considering this product?
Assess if HubSpot's all-in-one marketing approach aligns with your specific needs. If you're looking primarily for social media management and analytics, maybe look elsewhere.
Cons
- Charges for Enhancements
- Slower Product Innovation
- Inhibits Innovation
