What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Unified Sales and Marketing Funnel
Account-Based Advertising
Account Analytics & Measurement
Customer Journey Modelling
Team Alerts
Multichannel Campaign Management
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Ease of Data Integration
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
HubSpot ABM Reviews
victoria G.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Apr 2022
Really easy to use, but gets expensive quickly.
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
The end user interface is really easy to user, specially the journey mapping.
What is your favorite aspect of this product?
100% the journey mapping, loved this feature when putting together customer coms.
What do you dislike most about this product?
The cost. we wanted to ramp up our email marketing but it just become really expensive to do the numbers we wanted.
What recommendations would you give to someone considering this product?
I would for start ups or medium size organisations, but it would depend on the organisation.
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Efficient Service
Cons
- Commodity Features
- Less Inspiring
- Less Generous
alpha g.
- Role: Operations
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Feb 2022
POWERFUL MARKETING SOLUTION TOOL
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
Our Marketing team uses HubSpot for emails, workflows, ads, lead management, scoring, nurturing, and some reporting. Our Customer Success team also uses it for one-to-many emails.
What is your favorite aspect of this product?
The product is easy to use even if your a first time user and with no technical knowledge.It has high email campaigns with high delivery rate.The customer service are the best they quickly respond anytime you contact them.We use the Hubspot email campaigning and landing pages for all of my marketing communication. It makes it so simple to target and remarket to our clients.Emails are easy to create and share between teams to get feedback and collaborate on.The entire CRM is free to use and easy to pull contacts into an email marketing campaign, track results, and tend to leads accordingly.
What do you dislike most about this product?
I have nothing i dislike about the product.
What recommendations would you give to someone considering this product?
The business data and communications with clients are in one place, so it's easy to update and follow up. I love how these tools empower designers and non-designers as it allows me to replace and test content with 'smart lists quickly.It is easy to use and manage and affordable. I recommend it to al organizations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Samuel G.
- Role: Consultant
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Free to get onboard and use essential features.
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
very easy to integrate and essential features
What is your favorite aspect of this product?
Sales pipeline and contact management
What do you dislike most about this product?
It’s pricey
What recommendations would you give to someone considering this product?
Free to get started
Pros
- Performance Enhancing
- Efficient Service
- Effective Service
- Saves Time