What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Unified Sales and Marketing Funnel
Account-Based Advertising
Account Analytics & Measurement
Customer Journey Modelling
Team Alerts
Multichannel Campaign Management
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Ease of Data Integration
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
HubSpot ABM Reviews
Douglas M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Jun 2022
A real leader in ABM Marketing!
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
It's interface. It really is UX centric.
What is your favorite aspect of this product?
There are many. I really like its Slack integration as I can send certain commands and updates from HubSpot Sales to Slack. This saves me time.
What do you dislike most about this product?
Don't really have any as it's the best ABM tool for the moment.
What recommendations would you give to someone considering this product?
It is a little pricey but once you get setup and are used to it you will find it to be very beneficial to your business.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Inspires Innovation
Judith B.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2022
Great webinar tool.
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
This app is lovely as it has more concrete marketing content that unfolds through a lot of exploration and execution. They provide more personable resources and support material than other video conferencing applications. Also, teaching ability and flexibility are very significant. It is more positive, practical and easy to implement.
What is your favorite aspect of this product?
It is an exceptional tool, richly powerful when creating, editing, sharing, storing, uploading, organizing and exporting high volume video conferences. This tool allows the editing of video and audio content, in addition, it allows you to create and execute the marketing calendar, profitable to understand. offers powerful CRM system such as marketing, workflow systematization, ongoing provenance display, automatic data entry and more.
What do you dislike most about this product?
It is an excellent system but it is not without difficulties, I think that they can further optimize their CRM. Occasionally, their CRM becomes exorbitant and aggressive. The main drawback of this system is that the ability to determine is very basic, so if it is not useful to you from the beginning, you will not be able to change much to fit your organization.
What recommendations would you give to someone considering this product?
It is perfect for companies promoted by systems and supported by technologies. It supports consumers to arrange video conference meetings with them. This has been very helpful in getting my company up to speed. Add relationship histories and pop-up glasses with ease, no programming required. These procedures are ostentatious, the necessary facilities are available for meetings and actions concerning the commitment while monitoring the use of resources.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Natan D.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Amazing platform, provides alignment!
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
What differentiates HubSpot from other similar platforms is how easy is to understand and use HubSpot. The platform is very user friendly and intuitive, and thanks to the HubSpot Academy and a very present support team, any question that appears can be answered
What is your favorite aspect of this product?
The best feature of the product are the workflows, it helps you to personalize the platform to the best interest of your company, setting properties to specific contacts/deals or companies, and also sending e-mails to certain contacts.
What do you dislike most about this product?
The dashboards. the reports and dashboards really help me in my daily work, but I get frustrated with the lack of flexibility from the dashboard filters. I wish I could filter the dashboard with any property.
What recommendations would you give to someone considering this product?
If you work in a startup in the early stages, I highly recommend you to consider getting HubSpot, especially with the startup program. It will indeed help you to align your marketing and sales teams.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy