What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Unified Sales and Marketing Funnel
Account-Based Advertising
Account Analytics & Measurement
Customer Journey Modelling
Team Alerts
Multichannel Campaign Management
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Ease of Data Integration
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
HubSpot ABM Reviews
Shan A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jan 2022
Extraordinary features and easy to use
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
It's not as costly as other similar products and provides great features which make HubSpot be the best in line.
What is your favorite aspect of this product?
My favourite aspect of using Hubspot ABM is how easy it is to use, all the feature which includes creating personalised landing pages and the target accounts options where you can customise all your lists based on your priorities.
What do you dislike most about this product?
Personalisation should have more options, I still believe account-based marketing should have more one to one features added by Hubspot to make effective sales.
What recommendations would you give to someone considering this product?
I would highly recommend Hubspot ABM for any B2B which is trying to focus on targeting specific personas that they have lined up, it's very essential as you give one on one experience to your customer which often leads to conversion easier.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Saves Time
Evgeny E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
Incredible software for all salespeople
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
First of all, this software has a pretty straightforward interface for en-users. All salespeople will understand how to use it without any training.
What is your favorite aspect of this product?
The most incredible part is understanding that HubSpot could suggest you a great time to send an e-mail to the client based on their data (a better time when the client could have a chance to read it)
What do you dislike most about this product?
Sometimes it could be challenging to implement your marketing strategy with e-mails and phone calls. Need to check the ad campaign several times before starting.
What recommendations would you give to someone considering this product?
Try to use it with several accounts for 1 month and after that implement it to the department of sales or marketing
Pros
- Reliable
- Effective Service
- Inspires Innovation
- Caring
Stephen H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
fantastic product from hubspot
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
hubspot constantly evolving
What is your favorite aspect of this product?
easy to use support
What do you dislike most about this product?
nothing it’s great
What recommendations would you give to someone considering this product?
hubspot is a great match if not a little pricey
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy