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Google

Looker

Composite Score

8.7 /10

CX Score

9.0 /10

63 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Analyst Research

Company Details

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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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2026 Data Quadrant Champion

Latest Award, 2026

3 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

2026 Emotional Footprint Champion

2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

Service Experience

2024

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

89 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

6% Neutral

94% Positive

Pros

Enables Productivity
Caring
Efficient Service
Saves Time

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

Conversion Analysis

API Framework

Metadata Management

Cross Channel Attribution Analysis

Audience Demographics

Predictive Analytics

Customer Journey Modelling

Real Time Workflow Automation

Anomaly Detection

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Also Featured in...

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Enterprise

Score 8.4

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.3

View Looker in this category (opens in a new tab)

Looker Reviews

Viral G.

Role: Information Technology
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Great performance with google suite of products

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Its ability to associate with GCP is impeccable.

What is your favorite aspect of this product?

Again, works really well with GCP. It has a good library of inbuilt complex visualizations.

What do you dislike most about this product?

The UI can be better. You will be looking out for functions in early use of the product. A little bit of learning curve is expected.

What recommendations would you give to someone considering this product?

If you have GCP as your cloud provider, go with it. You won't regret.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Caring

Anatolii K.

Role: Information Technology
Industry: Transportation
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Extremely powerful but expensive tool

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Maturity of the product in terms of content/instance management, CI/CD, development mode, parameter/liquid variable functionality and much more.

What is your favorite aspect of this product?

Instance management, high list of functionalities/features and development architecture

What do you dislike most about this product?

Sometimes extremely inflexible and highly expensive

What recommendations would you give to someone considering this product?

Price point to added value research

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Less Fair
Under Delivered

Nate M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Overall a great piece of software!

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

Layout and feel

What is your favorite aspect of this product?

I really enjoy the building of custom looks

What do you dislike most about this product?

Lack of creative interface

What recommendations would you give to someone considering this product?

Start a trial to ensure it does everything you need

Pros

Fair
Enables Productivity
Helps Innovate
Performance Enhancing

Cons

Slower Product Innovation
Charges for Enhancements
Less Inspiring

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Looker Ratings

88 Likeliness to Recommend

89 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics - Enterprise

Retail Analytics

Looker Reviews

Viral G.

Great performance with google suite of products

Likeliness to Recommend

Pros

Anatolii K.

Extremely powerful but expensive tool

Likeliness to Recommend

Pros

Cons

Nate M.

Overall a great piece of software!

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Data Visualization

Conversion Analysis

API Framework

Metadata Management

Cross Channel Attribution Analysis

Audience Demographics

Predictive Analytics

Customer Journey Modelling

Real Time Workflow Automation

Anomaly Detection

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Vendor Support

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness