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Looker

Composite Score

8.7 /10

CX Score

8.9 /10

54 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

Service Experience

2024

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

86 Plan to Renew

3
Since last award

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

7% Neutral

93% Positive

Pros

Enables Productivity
Caring
Efficient Service
Saves Time

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

API Framework

Conversion Analysis

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

Predictive Analytics

Customer Journey Modelling

Real Time Workflow Automation

Anomaly Detection

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Enterprise

Score 8.2

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.0

View Looker in this category (opens in a new tab)

Looker Reviews

Chizoba A.

Role: Student Academic
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Enterprise Level Governance

What is your favorite aspect of this product?

Google ecosystem integration

What do you dislike most about this product?

I dislike no aspect

What recommendations would you give to someone considering this product?

Looker is a strong choice for organizations requiring advanced data modeling, comprehensive analytics

Pros

Efficient Service
Over Delivered
Helps Innovate
Continually Improving Product

James W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

The whole BI team may possibly need is right here

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Because of Looker's ability to help us use business analytics for better decision making and greater control, we've kept it right at home. It has enabled my company to visualize data faster and share it with customers, managers and employees as needed. This has allowed us to make better business decisions, produce reports based on more accurate data, and identify and solve problems.

What is your favorite aspect of this product?

By using Looker's business intelligence (BI) solutions, we can make better use of the organization's data and make more informed business decisions. Not only does it perform admirably and provide excellent data visualization dashboards, but it's small, all of its functions are easily visible, and it doesn't cause any problems for users.

What do you dislike most about this product?

The only drawback I can think of is that it is a bit expensive compared to other similar tools.

What recommendations would you give to someone considering this product?

It is an excellent tool with many features that can save you a lot of time monitoring, analyzing data and much more.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Sai P.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Great marketing visualization tool

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Our organization's management and strategy team needs to review the daily data on clicks, impressions, and buyer engagement to keep track of the GMV impact. We use Looker Studio to obtain this information on a daily basis.

What is your favorite aspect of this product?

The interface is user-friendly and flexible, allowing us to choose from a wide range of fonts and colors. Additionally, there are several options for presenting data visually, and it is easy to update information from various sources.

What do you dislike most about this product?

One of the drawbacks of Looker Studio is its limited capability to handle large datasets efficiently. When working with extensive data, the platform tends to slow down, which negatively affects productivity during crucial hours. As a performance marketer, I frequently need to work with substantial amounts of data, and this performance limitation significantly impacts my workflow.

What recommendations would you give to someone considering this product?

If you are dealing with large datasets, Looker can be a great tool to handle it. However, it is worth noting that if you have complex data models or require advanced analytics, you may want to test Looker's capabilities with your specific data. By doing so, you can ensure that it can deliver the expected results and meet your business needs. It is always a good practice to test any tool's capabilities before implementing it into your workflow to optimize your data analysis process.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Looker

What is Looker?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Looker Ratings

88 Likeliness to Recommend

1 Since last award

86 Plan to Renew

3 Since last award

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics - Enterprise

Retail Analytics

Looker Reviews

Chizoba A.

Fantastic Product

Likeliness to Recommend

Pros

James W.

The whole BI team may possibly need is right here

Likeliness to Recommend

Pros

Sai P.

Great marketing visualization tool

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Data Visualization

API Framework

Conversion Analysis

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

Predictive Analytics

Customer Journey Modelling

Real Time Workflow Automation

Anomaly Detection

Vendor Capability Ratings

Business Value Created

Ease of Customization

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Ease of Implementation

Ease of IT Administration

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement