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Looker

Composite Score

8.7 /10

CX Score

8.9 /10

52 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Customer Intelligence category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

5 Top Rated Features

2024

Service Experience

2024

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

87 Plan to Renew

4
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

8% Neutral

92% Positive

Pros

Enables Productivity
Effective Service
Caring
Performance Enhancing

Feature Ratings

Average 83

Audience Segmentation

API Framework

Data Visualization

Conversion Analysis

Metadata Management

Audience Demographics

Cross Channel Attribution Analysis

Predictive Analytics

Anomaly Detection

Customer Journey Modelling

Real Time Workflow Automation

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Breadth of Features

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.2

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Enterprise

Score 8.2

View Looker in this category (opens in a new tab)

Looker Reviews

Chizoba A.

Role: Student Academic
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Enterprise Level Governance

What is your favorite aspect of this product?

Google ecosystem integration

What do you dislike most about this product?

I dislike no aspect

What recommendations would you give to someone considering this product?

Looker is a strong choice for organizations requiring advanced data modeling, comprehensive analytics

Pros

Efficient Service
Over Delivered
Helps Innovate
Continually Improving Product

James W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

The whole BI team may possibly need is right here

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Because of Looker's ability to help us use business analytics for better decision making and greater control, we've kept it right at home. It has enabled my company to visualize data faster and share it with customers, managers and employees as needed. This has allowed us to make better business decisions, produce reports based on more accurate data, and identify and solve problems.

What is your favorite aspect of this product?

By using Looker's business intelligence (BI) solutions, we can make better use of the organization's data and make more informed business decisions. Not only does it perform admirably and provide excellent data visualization dashboards, but it's small, all of its functions are easily visible, and it doesn't cause any problems for users.

What do you dislike most about this product?

The only drawback I can think of is that it is a bit expensive compared to other similar tools.

What recommendations would you give to someone considering this product?

It is an excellent tool with many features that can save you a lot of time monitoring, analyzing data and much more.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Jarrard N.

Role: Operations
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Brilliant and easy to use

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Varying ways to look at reports with pre built formulas to be able to create reports to use that make it fun and easy.

What is your favorite aspect of this product?

It's tables and reports that allow to view data of the business to see where the business is going wrong and analyse it.

What do you dislike most about this product?

The product is perfect for me and my team.

What recommendations would you give to someone considering this product?

It's perfect if you are looking for a unique way of analyzing your data and getting into its details.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Looker Ratings

88 Likeliness to Recommend

1 Since last award

87 Plan to Renew

4 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Business Intelligence & Analytics - Enterprise

Looker Reviews

Chizoba A.

Fantastic Product

Likeliness to Recommend

Pros

James W.

The whole BI team may possibly need is right here

Likeliness to Recommend

Pros

Jarrard N.

Brilliant and easy to use

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

API Framework

Data Visualization

Conversion Analysis

Metadata Management

Audience Demographics

Cross Channel Attribution Analysis

Predictive Analytics

Anomaly Detection

Customer Journey Modelling

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of Customization

Breadth of Features

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement