Google

Looker

8.2 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

85 Likeliness to Recommend

1
Since last award

78 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

8% Neutral

92% Positive

Pros

Acts with Integrity
Helps Innovate
Performance Enhancing
Enables Productivity

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

Conversion Analysis

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Real Time Workflow Automation

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.1

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.1

View Looker in this category (opens in a new tab)

Looker Reviews

Hasin I.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Easy to use, a wide array of features but PRICEY!

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

Easier integration of various data sources

What is your favorite aspect of this product?

The sharable dashboard feature.

What do you dislike most about this product?

It can be slow at times.

What recommendations would you give to someone considering this product?

Buy looker if you have the budget to do so!

Pros

Enables Productivity
Trustworthy
Unique Features
Effective Service

Roderyk B.

Role: Operations
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Boost productivity in key business areas

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

Looker is easier to pick up and understand from scratch than many of its competitors. Due to this, it makes it easier for somebody to come in and explore values and variables to boost productivity.

What is your favorite aspect of this product?

My favourite aspect is the customization offered when exploring relationships and trends.

What do you dislike most about this product?

I dislike the load time. I find that processing for Looker unfortunately is rather long and can cause delays upon occasion.

What recommendations would you give to someone considering this product?

I would recommend that you encourage and instruct your team to take advantage of Looker. The higher involvement, the better value your team can derive.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Cons

Less Reliable
Slower Product Innovation
Commodity Features

Matias d.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Fantastic data visualization product

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

It has a unique, easy-to-use interface to arrange data from our database that requires no SQL knowledge. In addition, it has a powerful and intuitive visualization method that makes reporting super easy.

What is your favorite aspect of this product?

The ability to create segments and user clusters without any SQL knowledge.

What do you dislike most about this product?

The custom fields filters are hard to use, they could be easier to set up and use.

What recommendations would you give to someone considering this product?

It is a great product that will boost your team analisis capabilities and results.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Looker

What is Looker?

Company Details

Need Assistance?

Looker Ratings

85 Likeliness to Recommend

1 Since last award

78 Plan to Renew

3 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Sales Analytics

Looker Reviews

Hasin I.

Easy to use, a wide array of features but PRICEY!

Likeliness to Recommend

Pros

Roderyk B.

Boost productivity in key business areas

Likeliness to Recommend

Pros

Cons

Matias d.

Fantastic data visualization product

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Data Visualization

Conversion Analysis

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement