What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Dan W.
- Role: Operations
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Google Analytics, Don't Leave Home Without IT
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google's willingness to play nice with multiple 3rd party apps, extensions, and programs. I haven't even tapped into the deeper aspects of the available Analytic tools. And who doesn't have a Gmail account now? That account allows you to tap into all your information and seamlessly share your data.
What is your favorite aspect of this product?
The fact that it is FERPA compliant through Google. Use it in an educational setting to work with your data teams and teachers as well as share through platforms with your stakeholders.
What do you dislike most about this product?
There are still some programs, apps, and extensions that don't always jive. They could always provide more training.
What recommendations would you give to someone considering this product?
Try it before you try another option. There are a ton, but Google has worked to really streamline productivity.
Pros
- Helps Innovate
- Reliable
- Appreciates Incumbent Status
- Continually Improving Product
Please tell us why you think this review should be flagged.
Leticia D.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
lots of information, but needs someone to set up
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it has more information than the others for sure. and it has its goals.
What is your favorite aspect of this product?
the goals, established for any part of my website.
What do you dislike most about this product?
too complex, sometimes I need to google or ask for a friend
What recommendations would you give to someone considering this product?
it`s super worth the price
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Elman M.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Easy to use, great results
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy to use, it is somewhat free, and provide accurate numbers or at least with very little margin of error, tracking the data collected its simple, every feature it is user-friendly and, the platform is very attractive, implementation is simple, real time information is amazing.
What is your favorite aspect of this product?
The platform is easy to use, no need to be tech-savvy or a genius in numbers since it provides very clear and accurate information.
What do you dislike most about this product?
nothing much to dislike, it just works as expected and even better, provides great support so there is nothing to worry, the platform is stable. This is one of the few where I have no gripes at all.
What recommendations would you give to someone considering this product?
To give it a try since it is a great tool to gather data, it provides accurate information, is easy to use, it is free which is great because you can take advantage of every feature included without any additional cost. Customization on point, you can compare data super easy.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Inspires Innovation
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
