What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Sai P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Dec 2023
Unveiling the Power of Data with Google Analytics
Likeliness to Recommend
What is your favorite aspect of this product?
It helps us to understand how users interact with our websites, identify areas for improvement, and track the success of our marketing campaigns. With this platform, we can set up goals and monitor conversions to accurately measure the effectiveness of our strategies. The customizable features, such as custom events and user flow tracking, provide flexibility to analyze specific areas of our website. Google Analytics empowers marketers to make informed decisions and optimize their campaigns based on data-driven insights.
What do you dislike most about this product?
Although Google Analytics provides numerous features, it can be difficult to set up accurate segments. The accuracy of segments can be affected by data sampling, and I believe improvements are required in this regard. Furthermore, it would be helpful to have more advanced data visualization options and the ability to effortlessly share those visualizations with my team.
What recommendations would you give to someone considering this product?
Highly recommended but focus on your specific needs and the nature of your business.
Pros
- Trustworthy
- Efficient Service
- Client Friendly Policies
- Acts with Integrity
Please tell us why you think this review should be flagged.
Vibha K.
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Dec 2023
Great product to combine analytics with google
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I believe the biggest distinction is the integration with the Google ecosystem. Also, the e-commerce and the cross device tracking features are quite useful.
What is your favorite aspect of this product?
This product focused on the Machine Learning and insights from the very early stage. While other products are now incorporating these mechanisms.
What do you dislike most about this product?
I don't dislike anything about the product. It certainly can improvise on the features and stay up on the futuristic trends.
What recommendations would you give to someone considering this product?
Explore and dirty your hands on the free version and you can then map it to your requirements and capabilities.
Pros
- Fair
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Rohit G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Insight Track with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics comes with a seamless integration with other Google services creates a robust ecosystem for data analysis and marketing, offering a comprehensive view, Basically it was comes with free version and it assessible to a wide range of users, offering substanial features without direct cost. When we do Integration with AI and machine learning it also automates insights and recommendations, making it easier to take action for data-driven decisions.
What do you dislike most about this product?
It comes with Free Version but real time data reporting is limited and upgrade for immediate insights. Apart from this while we integration is a strength, some users might prefer more indepenence from a single ecosystem provider
What recommendations would you give to someone considering this product?
Come with Google Analytics and try basic features and functionalities. Take advantage of Google Training resources to build and use key feature of Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
