What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
Rohit G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Insight Track with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics comes with a seamless integration with other Google services creates a robust ecosystem for data analysis and marketing, offering a comprehensive view, Basically it was comes with free version and it assessible to a wide range of users, offering substanial features without direct cost. When we do Integration with AI and machine learning it also automates insights and recommendations, making it easier to take action for data-driven decisions.
What do you dislike most about this product?
It comes with Free Version but real time data reporting is limited and upgrade for immediate insights. Apart from this while we integration is a strength, some users might prefer more indepenence from a single ecosystem provider
What recommendations would you give to someone considering this product?
Come with Google Analytics and try basic features and functionalities. Take advantage of Google Training resources to build and use key feature of Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Elman M.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Easy to use, great results
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy to use, it is somewhat free, and provide accurate numbers or at least with very little margin of error, tracking the data collected its simple, every feature it is user-friendly and, the platform is very attractive, implementation is simple, real time information is amazing.
What is your favorite aspect of this product?
The platform is easy to use, no need to be tech-savvy or a genius in numbers since it provides very clear and accurate information.
What do you dislike most about this product?
nothing much to dislike, it just works as expected and even better, provides great support so there is nothing to worry, the platform is stable. This is one of the few where I have no gripes at all.
What recommendations would you give to someone considering this product?
To give it a try since it is a great tool to gather data, it provides accurate information, is easy to use, it is free which is great because you can take advantage of every feature included without any additional cost. Customization on point, you can compare data super easy.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Inspires Innovation
Please tell us why you think this review should be flagged.
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Unraveling the Power of Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its seamless integration into the broader Google ecosystem. This interconnectedness allows for a more comprehensive understanding of user behavior across various Google platforms that is providing a holistic view of digital presence.
What is your favorite aspect of this product?
Google Analytics excels in providing a comprehensive set of data analytics tools. From basic website traffic metrics to advanced user behavior analysis, The platform empowers businesses to gain deep insights into their online presence and audience interactions.
What do you dislike most about this product?
For users new to web analytics, Google Analytics can present a steep learning curve. The abundance of features and technical terminology may be overwhelming initially that is necessitating dedicated time for learning and training.
What recommendations would you give to someone considering this product?
Google Analytics remains a powerhouse in the realm of web analytics because it is providing users with a comprehensive toolkit for understanding and optimizing their online presence.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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