What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Anomaly Detection
Metadata Management
Customer Journey Modelling
Predictive Analytics
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Hiren R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Excellent method for accurate data analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The platform allows us to monitor user activity in real time, allowing us to fine-tune our growth and marketing initiatives as needed. We rely heavily on it to learn about the background of our online consumers. It allows us to check if the post had any effect, so we can see how well the promotion worked.
What is your favorite aspect of this product?
The reports are a great feature that makes data visualization a breeze, and I can speak from experience as a Google Analytics user. The fact that it is compatible with all of Google's other products is a huge plus, as it allows us to streamline our processes and save time by connecting to other services and using them simultaneously. You can control the process from the moment a person sees your site, thanks to the attribution section, which shows us the user's path for each conversion and provides pertinent data about those people, such as the mobile phone used.
What do you dislike most about this product?
Can be difficult to understand and modify at first, so I'd like to be able to incorporate certain definitions.
What recommendations would you give to someone considering this product?
We have been using this platform for some time, and it has helped us a lot in making decisions to improve our company. It is essential for companies or organizations that want to track and be aware of how users or customers interact with website content. It allows you to analyze what needs to be changed to improve service delivery. Although it can be a bit difficult to enter and track information, it is highly recommended and definitely a worthwhile solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
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Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Amazing platform, just loving it!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have used many other platforms, but google analytics have been the best one so far.
What is your favorite aspect of this product?
I personally like the dashboard and ease of using the platform.
What do you dislike most about this product?
There is nothing to dislike about the platform
What recommendations would you give to someone considering this product?
Must have this softwrae, there is none better than this
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
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Glory S.
- Role: Operations
- Industry: Insurance
- Involvement: End User of Application
Submitted Jan 2024
Turns website data into valuable reports.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytic's ability to delve deep into website data using advanced analytics features such as event tracking, is what I believe sets it apart from other website analytics tools.. For example, with the Google analytics event tracking advanced feature, we have been able to move beyond just knowing how long a visitor is spending on particular parts of our website, to being able to know what they do while they are on any Part of the website.
What is your favorite aspect of this product?
The real-time nature of Google analytics report data is my favourite part of this platform. Having access to follow our website traffic in real time has been most helpful when running specific promotional or marketing campaigns, for the purpose of tracking the effectiveness of such campaigns. Allowing us to make timely adjustments if necessary.
What do you dislike most about this product?
When a visitor uses a privacy browser like Duck Duck Go or ad blockers to access our website, Google analytics struggles with reporting their data accurately..
What recommendations would you give to someone considering this product?
It is important for teams to always ensure a regular audit of their Google analytics setup. This helps ensure data integrity..
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
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