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Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.1 /10

254 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2026 Emotional Footprint Champion

Latest Award, 2026

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

2 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Product Impact

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

8% Neutral

90% Positive

Pros

Performance Enhancing
Respectful
Reliable
Enables Productivity

Feature Ratings

Average 82

Audience Demographics

Conversion Analysis

Data Visualization

Audience Segmentation

API Framework

Anomaly Detection

Cross Channel Attribution Analysis

Metadata Management

Real Time Workflow Automation

Predictive Analytics

Customer Journey Modelling

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Product Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Bhavi U.

Role: Operations
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2024

A very helpful application for all suited business

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics helps to understand the depth of conversion tracking and understanding the round about of our target audience, is basically a backbone of operations vertical

What is your favorite aspect of this product?

One stop solution of all the research purpose from lead tracking to understanding the background of the lead

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Understanding is one of the core values of sale and Google analytics makes it possible with the features that they provide for B2B reachouts.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Vishal S.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

It’s best for website traffic’s at low cost

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It’s brand and capability for increase traffic and user experience

What is your favorite aspect of this product?

Cost is competitive and helps increase business portfolios

What do you dislike most about this product?

No dislikes but user tracking should be there but keeping users privacy it is okay.

What recommendations would you give to someone considering this product?

Highly recommend to website owner to increase customer base.

Pros

Enables Productivity
Effective Service
Saves Time
Client Friendly Policies

Bradley D.

Role: Sales Marketing
Industry: Media
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Jan 2024

Easy to integrate & use alongside Google products

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It's integration within the Google ecosystem allows for quick turnaround times when reporting.

What is your favorite aspect of this product?

It's easy to use and overall speed when constructing reports, especially cross-attribution reports, which are easy to run.

What do you dislike most about this product?

Like other Google platforms, there are sometimes unnecessary updates which eventually take away certain offerings.

What recommendations would you give to someone considering this product?

If you're already using other GMP offerings then Google Analytics will certainly compliment your reporting efforts.

Pros

Enables Productivity
Helps Innovate
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

90 Likeliness to Recommend

1 Since last award

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Product Analytics

Google Analytics Reviews

Bhavi U.

A very helpful application for all suited business

Likeliness to Recommend

Pros

Vishal S.

It’s best for website traffic’s at low cost

Likeliness to Recommend

Pros

Bradley D.

Easy to integrate & use alongside Google products

Likeliness to Recommend

Pros

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Feature Ratings

Audience Demographics

Conversion Analysis

Data Visualization

Audience Segmentation

API Framework

Anomaly Detection

Cross Channel Attribution Analysis

Metadata Management

Real Time Workflow Automation

Predictive Analytics

Customer Journey Modelling

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Quality of Features

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support