What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Anomaly Detection
Metadata Management
Customer Journey Modelling
Predictive Analytics
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Dirk L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
One of the Most Valuable Marketing Tools Ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Four things, it's free, it's reliable, it isn't exactly "easy" to customize to suit your needs but there's so much easily accessible training available that it might as well be.
What is your favorite aspect of this product?
It captures so much actionable data that it's sometimes difficult to explain to unfamiliar stakeholders that you have it all at your fingertips.
What do you dislike most about this product?
That the updates over the years have tended to render large chunks of historical data effectively useless. or the very least too difficult to use.
What recommendations would you give to someone considering this product?
That is not and never has been terribly intuitive so play in it as much as possible to learn your way around but also take advantage of all the available training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Cons
- Wastes Time
Please tell us why you think this review should be flagged.
Loveleen R.
- Role: Finance
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Amazing product!! Just go for it!!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Gives a greater deep insight of data and helping it utilising it more efficiently and efficiently to create an add on value for the business, with a suitable cost
What is your favorite aspect of this product?
Feature like streamline interface and integration, customer life cycles reporting, the ease of use are some of its best features
What do you dislike most about this product?
Could have come up with a more better user interface. Rest is all good.
What recommendations would you give to someone considering this product?
Just go for it if you want to enhance your business with a good decision making.
Pros
- Helps Innovate
- Continually Improving Product
- Security Protects
- Reliable
Please tell us why you think this review should be flagged.
Tyler T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2023
GA4 is a bust.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's worse than anything I have used, including the old version.
What is your favorite aspect of this product?
It's easy to implement.
What do you dislike most about this product?
The usability of the product.
What recommendations would you give to someone considering this product?
Go with something else.
Pros
- Efficient Service
- Caring
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
Please tell us why you think this review should be flagged.
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