What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBrandwatch Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Brandwatch.
85 Likeliness to Recommend
2
Since last award
98 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Asset Management
Campaign Execution
Social Media Channel Integration Outbound
Social Post Archival
Social Moderation and Workflow Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Brandwatch Reviews
Michael S.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted May 2022
Has unique features that I've never seen before!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The ability to manage all notifications across multiple channels in one location.
What is your favorite aspect of this product?
The shared inbox feature.
What do you dislike most about this product?
Have not come across any negative aspects yet.
What recommendations would you give to someone considering this product?
Do a side by side comparison to other similar products and look at all the features that only Falcon.io has.
Pros
- Enables Productivity
- Unique Features
- Saves Time
- Reliable
Arseniy R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2022
Great feature set & growth-friendly pricing model
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Pricing model that fits our needs best combined with a solid feature set.
What is your favorite aspect of this product?
Combination of all aspects of dealing with social media channels in one tool. Flexible setup. Great customer support.
What do you dislike most about this product?
Monitoring tools are not offering much flexibility or value in their current form. Data export via API is not natively available
What recommendations would you give to someone considering this product?
Plan your user headcount correctly from the get go
Pros
- Continually Improving Product
- Enables Productivity
- Caring
- Respectful
Raya C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Social media platform that is easy to use"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use and has an affordable price.
What is your favorite aspect of this product?
Keeping your customers engaged in your ads and posts is possible if you follow this advice. Data storage for you and your clients in one location. It's a great tool for digital marketers since it enables them to manage several social media accounts from a single location. This application makes it easy to connect and communicate with your employees.
What do you dislike most about this product?
It has a few minor flaws, but they aren't enough to make me hate it.. Falcon.io, in my opinion, has no technical problems.
What recommendations would you give to someone considering this product?
Make sure you're following the industry's recommended schedules for when articles should be published. Using Falcon, you may make quick changes to your posts. Adding images and links to your articles doesn't need any special knowledge on your part.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
