What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAppsFlyer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on AppsFlyer.
86 Likeliness to Recommend
94 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Device and Browser Analytics
Data Analysis and Survey Function
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Breadth of Features
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
AppsFlyer Reviews
Cem T.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Vendor Selection and Purchasing
Submitted Nov 2022
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
easy to understand
What is your favorite aspect of this product?
its users panel
What do you dislike most about this product?
breakdowns
What recommendations would you give to someone considering this product?
breakdowns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
birkan k.
- Role: Operations
- Industry: Entertainment
- Involvement: End User of Application
Submitted Nov 2022
Easy to use for all marketers
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Simple panel for marketers.
What is your favorite aspect of this product?
to be available quickly
What do you dislike most about this product?
We would like to see the results more clearly
What recommendations would you give to someone considering this product?
i think the product is good
Pros
- Helps Innovate
- Trustworthy
- Effective Service
- Respectful
Cons
- Slower Product Innovation
- Leverages Incumbent Status
- Security Frustrates
Murat I.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted Nov 2022
Appsflyer is the most useful 3. party tool
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
easy to use and giving the truth
What is your favorite aspect of this product?
usage places and reporting
What do you dislike most about this product?
sometimes appsflyer has fallen
What recommendations would you give to someone considering this product?
ios14 issues should solve
Pros
- Continually Improving Product
- Effective Service
- Fair
- Altruistic