What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAppsFlyer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on AppsFlyer.
86 Likeliness to Recommend
94 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Device and Browser Analytics
Data Analysis and Survey Function
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Breadth of Features
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
AppsFlyer Reviews
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Oct 2022
Great product, sometimes confusing but useful data
Likeliness to Recommend
Pros
- Effective Service
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Less Respectful
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Oct 2022
Most important product for mobile marketing
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Paul C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Fraud Protection
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
AppsFlyer had the most transparent pricing structures compared to others, which we greatly appreciated. Easy attribution and integrations along with excellent customer service.
What is your favorite aspect of this product?
Integrating our social media pages was easy, Has Fraud Protection, Easy to quickly get insights on the dashboard, Easy to use reporting dashboard, Create attribution tags, Easy to track campaigns and KPIs through AppsFlyer .
What do you dislike most about this product?
Custom reports are limited, Better demographic information
What recommendations would you give to someone considering this product?
It's useful, easy to use, and solves major attribution problems that would otherwise be a nightmare.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
