What is Amazon DSP?
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon DSP?
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Appreciates Incumbent Status
Cons
- Less Effective Service
- Less Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Placement
Data Management Platform Capabilities
Role-Based Access Controls
MarTech Ecosystem integration
Advertisement Reporting
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Ease of Customization
Ease of Implementation
Amazon DSP Reviews
Franklin R.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
A mission-critical cloud platform
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
I utilize various business services, such as Amazon EC2, RDS, Lambda, Redshift, VPS, and many others. All of the commercial services offered by AWS are safe, simple to use, and affordable for us. When we need to operate everything on demand or if we need to scale up and down our load, AWS EC2 is a great scalable alternative for us.
What is your favorite aspect of this product?
The on-demand instance is the feature that I appreciate the most. It's an awesome feature because it allows me to run anything on demand without committing to volume or pricing. I don't have to make a deposit. On the other hand, the on-demand instance is the one I prefer the best because I have to pay after consumption each month.
What do you dislike most about this product?
Since AWS offers all the components required to run our platform, it truly is the ideal public cloud infrastructure platform for us. The integration procedure is the only thing I don't like; numerous third-party platforms and APIs are accessible, but it is not seamless and constantly needs technical support.
What recommendations would you give to someone considering this product?
When we need more savings, the EDP plan is yet another choice we have. Due to the excellent AWS cost management tool, we have a clear perspective of every dollar we spend. So far, I've had a terrific experience utilizing this platform. Amazon Web Services, or AWS for short, is the best public cloud infrastructure platform ever created. This platform is cutting-edge and has altered what the cloud means.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joe K.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2022
Easy to Use, but Not Worth the Hype or Cost
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
Brand name placements. Client's love knowing they're showing up on Amazon, Twitch, IMDb, etc.
What is your favorite aspect of this product?
The ease of use and targeting by Amazon shopping behavior.
What do you dislike most about this product?
Policies around creative pieces are too picky and are incredibly inconsistent. Some creatives get disapproved for no reason and require multiple resubmissions to get approved. Some policies are biased and require more money to be spent with Amazon to run. Reps/tech support are also not very knowledgable or helpful when needed.
What recommendations would you give to someone considering this product?
Forgo the brand name and run through any normal DSP/SSP for better performance at a lower cost.
Pros
- Security Protects
- Unique Features
- Continually Improving Product
- Reliable
Cons
- Less Effective Service
- Vendor Friendly Policies
- Vendor's Interest First
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Sep 2022
Lacks customer support, but the product is good
Likeliness to Recommend
Pros
- Trustworthy
- Security Protects
- Reliable
- Includes Product Enhancements
Cons
- Less Efficient Service
- Less Effective Service
- Vendor Friendly Policies