Airtable Customer Reviews 2025 | Business Process Management

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Airtable

Composite Score

8.9 /10

CX Score

9.3 /10

111 Reviews Write a Review

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What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details

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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

6 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

5 Top Rated Features

2022

Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

2% Negative

1% Neutral

97% Positive

Pros

Reliable
Enables Productivity
Client Friendly Policies
Fair

Feature Ratings

Average 85

Collaboration

Deployment

Process Simulation and Execution

Form and Report Building

Process Modelling and Design

Knowledge and Document Management

Process Management

BPM Workflow and Approvals

Business Rules Management

Process Monitoring and Optimization

Analytics and Reporting

Vendor Capability Ratings

Average 85

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Usability and Intuitiveness

Vendor Support

Also Featured in...

Project Management - Enterprise

Score 8.9

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Airtable Reviews

Daniel P.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2024

Flexible and personalized data management.

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

We use AirTable as our "single source of truth" for several corporate data sets and have found it very useful for obtaining accurate information and presenting it to various stakeholder groups. Another benefit is that the ability to share views of a data set eliminates the need to work with spreadsheet filters. Everyone can see the same data when a view is shared.

What is your favorite aspect of this product?

The collaborative nature and real-time data accessibility are attractive features. At Airtable, we have the ability to create a wide range of projects and, once established, we have the freedom to modify them in response to changing development requirements. The most interesting feature is that the data is updated and AirTable is updated simultaneously.

What do you dislike most about this product?

There are some inconsistencies in the admin panel, it's confusing to know who is the editor of which OU, etc.

What recommendations would you give to someone considering this product?

It's an extremely powerful tool with a variety of visualization options, giving you great flexibility in how you and your team choose to examine the data, and it has strong online collaboration features. It has more than 20 features that you would like to see in your regular spreadsheet software.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Fei W.

Role: Operations
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Airtable Fits us like a glove

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable went out pf their way to provide us with a perfect blend of traditional databases and spreadsheets.

What is your favorite aspect of this product?

The general flexibility The data views are awesome

What do you dislike most about this product?

Sometimes it gets over complicated in Airtable and i have no idea what's going on.

What recommendations would you give to someone considering this product?

Start with a clear purpose with each session. I recommend it.

Pros

Trustworthy
Efficient Service
Inspires Innovation
Transparent

Sean W.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Fantastic product to automate everything

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

Ease of use

What is your favorite aspect of this product?

Helps us automate our biz + our clients businesses

What do you dislike most about this product?

No complaints

What recommendations would you give to someone considering this product?

Go for it, its a great product

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Airtable

What is Airtable?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Airtable Ratings

89 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Airtable?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Deployment Includes ability to execute business processes, automated or not, through the tool whether that it is on the user's machine, cloud, or other virtual environment

Process Simulation and Execution Includes ability to test and optimize the performance of a process using historical data.

Form and Report Building Includes building and layout capabilities for forms and (in some cases) reports; data from processes is automatically recorded and generated in a report.

Process Modelling and Design Includes visual process modeler with swim lane, event process chain view, and BPMN support.

Knowledge and Document Management Includes basic knowledge management functions such as content library, searching, FAQ, etc.

Process Management Ability to document, report on and optimize broader business processes which may contain multiple business rules.

BPM Workflow and Approvals Includes event processing and exception handling, escalation authorization, ad hoc in-flight workflow revisions, logging, and approvals.

Business Rules Management Ability to document, report on, and optimize business rules. Also includes an editable business rules engine.

Process Monitoring and Optimization Includes monitoring capabilities that allow for process analytics, performance measurement, and KPI recording and optimization.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Project Management - Enterprise

Airtable Reviews

Daniel P.

Flexible and personalized data management.

Likeliness to Recommend

Pros

Fei W.

Airtable Fits us like a glove

Likeliness to Recommend

Pros

Sean W.

Fantastic product to automate everything

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Deployment

Process Simulation and Execution

Form and Report Building

Process Modelling and Design

Knowledge and Document Management

Process Management

BPM Workflow and Approvals

Business Rules Management

Process Monitoring and Optimization

Analytics and Reporting

Vendor Capability Ratings

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Usability and Intuitiveness

Vendor Support