Airtable Logo Award Winner Product Badge
Airtable Logo Award Winner Product Badge
Airtable

Airtable

Composite Score
8.8 /10
CX Score
9.2 /10
Category
Airtable
8.8 /10

What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details


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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative
3% Neutral
96% Positive

Pros

  • Efficient Service
  • Client Friendly Policies
  • Fair
  • Acts with Integrity

Feature Ratings

Average 85

Deployment

86

Business Rules Management

85

Process Modelling and Design

85

Collaboration

84

Form and Report Building

84

Knowledge and Document Management

84

Process Management

84

Process Monitoring and Optimization

83

Process Simulation and Execution

83

BPM Workflow and Approvals

82

Mobile

78

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Availability and Quality of Training

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Quality of Features

83

Vendor Support

83

Ease of Customization

83

Airtable Reviews

Mohit S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2026

Good Balance of Structure and Simplicity

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

The way this product combines the simplicity of a spreadsheet with the structure of a relational database. For software engineers, that balance is actually very useful because non-technical teams can work comfortably in it--the developers still get enough flexibility to build workflows, automations and lightweight applications arround structured data. Another thing is how customisable the platform feels without requiring heavy development work. In a traditional setup, teams might need seperate tools for project tracking, content planning, inventory management or internal operations.

What is your favorite aspect of this product?

What I especially like about this product is the flexibility of the interface. Being able to switch between grid views, Kanban boards, calendars and timeline using the same underlying data makes workflows feels much more adaptable. I also like how useful this product is for rapid prototyping and internal operations. Instead of building custom dashboards or admins panel form scratch, teams can create functional systems in hours rather than weeks. Lastly, the biggest strength for me is that this product makes structured data management feel approachable.

What do you dislike most about this product?

The things I dislike about this product is that it can start to feel limiting as workflows become more complex or data volume grows. Another thing is that the product sits in an awkward middle ground between a spreadsheet and a real database. Engineers may eventually run into limitations arround advanced querying, transaction handling, permissions or backend logic that traditional databases handle much better. At that point, teams often need additional tools or custom development to fill the gaps.

What recommendations would you give to someone considering this product?

I recommend being realistic about scale. This product is excellent for prototypes, internal tools and mid-sized workflows--but it is not meant to fully replace a backend database or a custom system at large scale. Another point is to invest time early in structure and governance. Things like naming conventions, table design and how relationship are modeled matter more than people expect. If you keep things loosely organized, it can become messy later, especially when multiple teams start building on top of the same base. A bit of discipline upfront saves a lot of cleanup later.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

dev m.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2026

Airtable is fast, flexible, but limited scale.

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

The important difference is its support for relation data modeling without requiring SQL or backend setup. in Airtable, we can create relationships between records, use lookups, and roll up values across tables. this gives it capabilities similar to a database, but without the overhead of designing schemas, managing servers, or writing queries. for system engineers, this means faster prototyping of data-driven workflows without building a full backend service.

What is your favorite aspect of this product?

I would appreciate the relational layer it provides without forcing us into database complexity. we still get the benefits of structured data like relationships, rollups, lookups but without having to think about schema migrations or query optimization. its not as powerful as a real database, of course, but for internal tools and operational systems, it hits a very practical middle ground.

What do you dislike most about this product?

The frustration is that, even though Airtable looks like a database, we don't really get full control over how things behave under the hood. there's no deep access to indexing strategies, query optimization, or advanced schema control and there's subtle risk of overusing it was a catch all solution. because it's so easy to start with, teams sometimes build critical workflows on top it that eventually outgrow the platform.

What recommendations would you give to someone considering this product?

I would recommend starting with a small, well-defined use case instead of trying to model an entire organization or system at once and other important point is to think ahead about data ownership and migration. even though Airtable feels like a database, it doesn't behave like one in terms of portability and control.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Pratik s.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

flexible database platform for business

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

combination of spreadsheets and relational databases allowing data to be managed in a structured and linked form.

What is your favorite aspect of this product?

easy to manage requirements data sets and project information in a single platform.

What do you dislike most about this product?

performance limitations may be encountered with very large data sets.

What recommendations would you give to someone considering this product?

adopt it as your primary tool for requirements tracking and data management.

Pros

  • Enables Productivity
  • Efficient Service
  • Inspires Innovation
  • Fair

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