Airtable Customer Reviews 2026 | Business Process Management

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Airtable

Composite Score

8.9 /10

CX Score

9.3 /10

114 Reviews Write a Review

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What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details

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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

6 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

5 Top Rated Features

2022

Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative

2% Neutral

97% Positive

Pros

Reliable
Enables Productivity
Client Friendly Policies
Fair

Feature Ratings

Average 85

Collaboration

Deployment

Form and Report Building

Process Simulation and Execution

Process Modelling and Design

Knowledge and Document Management

Business Rules Management

Process Management

BPM Workflow and Approvals

Process Monitoring and Optimization

Analytics and Reporting

Vendor Capability Ratings

Average 85

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Quality of Features

Vendor Support

Usability and Intuitiveness

Also Featured in...

Project Management - Enterprise

Score 8.8

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Airtable Reviews

Shubham G.

Role: Information Technology
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Great features, easy to use

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

Unlike traditional spreadsheets, Airtable allows you to connect data across different tables, similar to relational databases

What is your favorite aspect of this product?

Airtable bridges the gap between spreadsheets and relational databases. This gives users the ability to manage data in a familiar spreadsheet format while enabling powerful connections between information

What do you dislike most about this product?

While Airtable is praised for its flexibility, it might not be ideal for highly intricate projects requiring very specific features found in dedicated project management software

What recommendations would you give to someone considering this product?

Airtable's user-friendly interface and collaborative features make it a great option for smaller groups to manage projects and organize information

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cristina C.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

The most effective method for team training.

Likeliness to Recommend

10 /10

What differentiates Airtable from other similar products?

It offers tools for managing teams and developing apps, and with the help of artificial intelligence, I can improve workflow.

What is your favorite aspect of this product?

I like being able to use it for marketing campaigns, project management, financial planning and management, and for human resources management, from talent acquisition to retirement and hiring.

What do you dislike most about this product?

nothing at all; I can combine Miro, Google Drive, Jira, and other business applications with ease.

What recommendations would you give to someone considering this product?

In addition to being great for project management and creation, I would suggest it for producing software and applications. Artificial intelligence technology may also be used to optimize workflow.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Pegah S.

Role: Finance
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2026

Reliable ‎agile process management tool

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

‎Airtable differentiates itself from other business process management tools through its unique combination of spreadsheet simplicity and database power. Not like traditional BPM platforms that require complex setup and technical expertise, Airtable offers a highly visual, no-code environment that we can easily customize. Its flexible views, automations, and integrations allow us to design workflows that adapt quickly to changing business needs.

What is your favorite aspect of this product?

‎The strong focus on collaboration, real-time updates, and cross-team visibility makes Airtable especially effective for my working nature without heavy IT dependency. Moreover, its flexibility and ease of customization allow me to build workflows that fit my exact processes without being locked into rigid templates. I also appreciate how intuitive the interface is, enabling me to collaborate effectively. This balance between simplicity and functionality makes Airtable a powerful tool and my favorite one.

What do you dislike most about this product?

‎Airtable has limited advanced BPM features, such as complex workflow modeling and in-depth analytics, which are essential for advanced workflow.

What recommendations would you give to someone considering this product?

‎Consider pairing with analytics tools if advanced reporting is required, and use automations and integrations to maximize efficiency.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Airtable

What is Airtable?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Airtable Ratings

89 Likeliness to Recommend

96 Plan to Renew

2 Since last award

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Airtable?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Allows teams to share translation memory and work together.

Deployment Includes ability to execute business processes, automated or not, through the tool whether that it is on the user's machine, cloud, or other virtual environment

Form and Report Building Includes building and layout capabilities for forms and (in some cases) reports; data from processes is automatically recorded and generated in a report.

Process Simulation and Execution Includes ability to test and optimize the performance of a process using historical data.

Process Modelling and Design Includes visual process modeler with swim lane, event process chain view, and BPMN support.

Knowledge and Document Management Includes basic knowledge management functions such as content library, searching, FAQ, etc.

Business Rules Management Ability to document, report on, and optimize business rules. Also includes an editable business rules engine.

Process Management Ability to document, report on and optimize broader business processes which may contain multiple business rules.

BPM Workflow and Approvals Includes event processing and exception handling, escalation authorization, ad hoc in-flight workflow revisions, logging, and approvals.

Process Monitoring and Optimization Includes monitoring capabilities that allow for process analytics, performance measurement, and KPI recording and optimization.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Project Management - Enterprise

Airtable Reviews

Shubham G.

Great features, easy to use

Likeliness to Recommend

Pros

Cristina C.

The most effective method for team training.

Likeliness to Recommend

Pros

Pegah S.

Reliable ‎agile process management tool

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Deployment

Form and Report Building

Process Simulation and Execution

Process Modelling and Design

Knowledge and Document Management

Business Rules Management

Process Management

BPM Workflow and Approvals

Process Monitoring and Optimization

Analytics and Reporting

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Quality of Features

Vendor Support

Usability and Intuitiveness