Airtable Logo Award Winner Product Badge
Airtable Logo Award Winner Product Badge
Airtable

Airtable

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Airtable
8.9 /10

What is Airtable?

Airtable is a flexible solution that can fit any workflow. Relate data across teams. Create real-time reports and analytics.

Company Details


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Awards & Recognition

Airtable won the following awards in the Business Process Management category

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Airtable Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Airtable.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Airtable?

1% Negative
3% Neutral
96% Positive

Pros

  • Reliable
  • Enables Productivity
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 85

Deployment

86

Process Modelling and Design

85

Collaboration

85

Process Simulation and Execution

85

Form and Report Building

85

Process Management

85

Knowledge and Document Management

84

Business Rules Management

84

Process Monitoring and Optimization

84

BPM Workflow and Approvals

83

Analytics and Reporting

81

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Ease of Data Integration

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Ease of IT Administration

85

Ease of Customization

85

Availability and Quality of Training

85

Quality of Features

84

Usability and Intuitiveness

84

Vendor Support

83

Airtable Reviews

Natalia G.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

‎No more manual app development

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

‎The primary differentiator for Airtable is its shift from a visual database to a digital operations platform. While competitors focus on tracking work, Airtable is designed to execute work using our data as the engine.

What is your favorite aspect of this product?

‎I like Airtable for its transition from a passive database into an active operating system for our business. The magic of Airtable has always been its relational core. I don’t just have a list of projects and clients; I link them together so that updating a client’s budget in one place automatically ripples through every related project, invoice, and team member’s dashboard.

What do you dislike most about this product?

‎I find Airtable to be the most mature no-code ecosystem available.

What recommendations would you give to someone considering this product?

‎One should definitely try the field agent feature for performing high-friction research tasks.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Pegah S.

  • Role: Finance
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2026

Reliable ‎agile process management tool

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

‎Airtable differentiates itself from other business process management tools through its unique combination of spreadsheet simplicity and database power. Not like traditional BPM platforms that require complex setup and technical expertise, Airtable offers a highly visual, no-code environment that we can easily customize. Its flexible views, automations, and integrations allow us to design workflows that adapt quickly to changing business needs.

What is your favorite aspect of this product?

‎The strong focus on collaboration, real-time updates, and cross-team visibility makes Airtable especially effective for my working nature without heavy IT dependency. Moreover, its flexibility and ease of customization allow me to build workflows that fit my exact processes without being locked into rigid templates. I also appreciate how intuitive the interface is, enabling me to collaborate effectively. This balance between simplicity and functionality makes Airtable a powerful tool and my favorite one.

What do you dislike most about this product?

‎Airtable has limited advanced BPM features, such as complex workflow modeling and in-depth analytics, which are essential for advanced workflow.

What recommendations would you give to someone considering this product?

‎Consider pairing with analytics tools if advanced reporting is required, and use automations and integrations to maximize efficiency.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Praveen Y.

  • Role: Operations
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Flexible and User-Friendly Workflow Platform

Likeliness to Recommend

9 /10

What differentiates Airtable from other similar products?

Airtable stands out because it combines the simplicity of a spreadsheet with the structure of a database. It allows teams to design workflows that actually match how they work, without needing heavy technical support. Features like multiple views, relational data, forms, and light automations make it easy to move from basic tracking to more structured processes. Compared to similar tools, Airtable feels more flexible and customizable while still being easy for non-technical users to adopt.

What is your favorite aspect of this product?

My favorite aspect of Airtable is its flexibility. It allows me to start with something very simple and gradually build more structured workflows as requirements evolve. The ability to switch between different views, relate data, and add basic automations makes it easy to adapt the tool to changing business needs without feeling locked into a rigid system.

What do you dislike most about this product?

The main drawback is that advanced features and automations can become expensive as usage scales. Additionally, for more complex setups, there is a learning curve, and performance can occasionally slow down with very large or highly linked bases

What recommendations would you give to someone considering this product?

I would recommend clearly defining your use case before getting started and beginning with a simple setup. Airtable works best when you build gradually and avoid over-engineering early on. It’s also worth reviewing pricing tiers upfront and testing automations and integrations during a trial to ensure the platform fits both current and future needs

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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