What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Adobe Marketo Engage Reviews
Aaquib J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Excellent Product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Great Support Great Features Easy to Use
What is your favorite aspect of this product?
Smart Campaign
What do you dislike most about this product?
There is nothing to dislike about this product.
What recommendations would you give to someone considering this product?
Go for it, it's a great marketing automation tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abhinav S.
- Role: Consultant
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Jun 2021
One of the best tool yet I have used
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
I have used Adobe campaign, SFMC and Marketo. But I'll say Marketo is quite simple and easy to understand tool. It has his own features like type of programs, smart campaigns which is far better setting up same things in another tool.
What is your favorite aspect of this product?
Its very easy to use and understand tool.
What do you dislike most about this product?
There is room for improvement at reporting side.
What recommendations would you give to someone considering this product?
If you have budge and I'll say you should go with Marketo
Pros
- Unique Features
- Effective Service
- Saves Time
- Helps Innovate
Miao L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Powerful email marketing tool!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Integration with SFDC. Smart list for segmentation. Marketing assets management.
What is your favorite aspect of this product?
Easy email marketing campaign setting and execution.
What do you dislike most about this product?
Old UI and slow connection in China.
What recommendations would you give to someone considering this product?
If you do marketing in China, you should ask Marketo to integrate local CRM and Wechat firstly.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
Cons
- Slower Product Innovation
- Less Effective Service
- Vendor Friendly Policies