What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 83

Email Delivery

87

Segmentation

86

Sales Intelligence & Conversion Rates

85

SPAM Compliance

85

Campaign Management

85

Dynamic Content

85

Content Authoring

84

A/B Testing

84

Text Messaging

84

Auto-Responders

84

Contact Database

83

Vendor Capability Ratings

Average 82

Breadth of Features

85

Product Strategy and Rate of Improvement

84

Business Value Created

84

Ease of Customization

84

Ease of IT Administration

83

Ease of Implementation

83

Quality of Features

82

Ease of Data Integration

81

Vendor Support

80

Usability and Intuitiveness

78

Availability and Quality of Training

78

Adobe Marketo Engage Reviews

Ae-Cha S.

  • Role: Industry Specific Role
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage, best integrating tool.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

They are easy to use. The forum is easy to use and I can send good emails even if I do not have coding skills or are an expert. With several templates to choose from there is certainly something for everyone. The user community I have created is also amazing.

What is your favorite aspect of this product?

This software customer support team is very nice and always ready to help and whenever I have problem with some feature, I can get an instant solution. It’s is really amazing to me.

What do you dislike most about this product?

Our website has slowed down the process. I felt like I was working faster than an app. additionally, , one that can be easily overlooked by the user. Make sure everyone in the system is properly licensed and properly trained.

What recommendations would you give to someone considering this product?

This software has to offer to satisfy any business needs, like it tracks my performance and analysis it without any traffic interruption. So yes, it is definitely recommended to the beginners.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Caring

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Amazing robotization framework!

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Draw-in is very appropriate for making an extremely captivating substance that you can impart to your crowd inside the framework. You can then utilize the framework to convey the substance through customized touchpoints the innovation Adobe brings. Adobe Marketo Engage highlights are great for creating a highly intuitive substance with which we can speak with our clients inside the stage. We may then use the stage to give the material, employing custom-made communications given by Adobe's advances. Marketo's UI is best for email advertising.

What is your favorite aspect of this product?

Adobe Marketo Connect with has at present been used to score possibilities before they began moving towards Salesforce. It demonstrates to simply be a rescuer of their action, and it fills in as a central spot. Just because of its benevolence, I would firmly recommend Adobe Marketo Lock-in. You can mechanize your computerized business, sync them with different frameworks, and help the rest of your business with planning or other basic logical exercises. Likewise, it offers a great many highlights to get to various measurements for your business needs.

What do you dislike most about this product?

I wish pulling reports across the workspaces were conceivable. Announcing for every locale should be possible independently however while attempting to gauge worldwide missions and endeavors at scale, it is additional tedious. Likewise, Marketo reveals that every day passes with a ton to be wanted. It is exceptionally restricted in what can be pulled, and when you do construct a report, it consumes a huge chunk of time to populate. Utilizing the income cycler to assemble email execution measurements is conceivable.

What recommendations would you give to someone considering this product?

Adobe Marketo Draw-in is appropriate for making predictable correspondence with the clients in the framework. Then you can convey content reliably and keep your clients connected through customized touch focuses utilizing the innovation. On the off chance that you can find a mission that functions admirably, you can likewise clone it which saves a ton of time. The framework is less fit as a completely utilitarian CRM. Combinations to CRM are accessible and seeing client ventures is more proper as indicated by me.

Pros

  • Trustworthy
  • Effective Service
  • Fair
  • Generous Negotitation
  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2022

Adobe Marketo Engage for powerful email marketing

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Caring

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