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Adobe

Adobe Marketo Engage

Composite Score

8.8 /10

CX Score

9.1 /10

97 Reviews Write a Review

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What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2026 Data Quadrant Champion

Latest Award, 2026

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact

2025

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

3 Top Rated Features

2025

Product Impact

2024

2 Top Rated Capabilities

7 Top Rated Features

2024

Product Impact

2023

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Performance Enhancing
Respectful
Helps Innovate
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Segmentation

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Dynamic Content

Content Authoring

A/B Testing

Text Messaging

Auto-Responders

Contact Database

Vendor Capability Ratings

Average 82

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Ease of Customization

Ease of IT Administration

Ease of Implementation

Quality of Features

Ease of Data Integration

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Marketing Automation - B2B

Score 8.5

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 8.0

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Randall W.

Role: Operations
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Highly adaptable and flexible tool.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Among Marketo's many impressive features, its integrations stand out as being crucial to obtaining a comprehensive service that completely satisfies the needs of the business. Marketo has integrations with a variety of different software and also can integrate with third parties through Zapier, making it a full and superb integration tool.

What is your favorite aspect of this product?

The BEST integration ability of our system allows us to sync data and company and contact information to communicate through marketing, so we can sync data and company and contact records. It syncs with our account-based marketing campaigns, enabling us to follow up with prospects at exactly the right time, based on the lead scores and actions It is a really fantastic tool.

What do you dislike most about this product?

The software needs to be ramped up and onboarded well before it can be fully utilized. It would be good if you could improve Marketo's search function because it can be challenging to find the needed content with its current search capabilities. This utility presents certain difficulties for new users. Report customization should be more versatile. Many reports are useless.

What recommendations would you give to someone considering this product?

Now that Marketo Engage is part of the Adobe ecosystem, it actually "plays nice" with other Adobe products. Considering that my company is an "Adobe shop," Marketing is a great way to interface with AEM and other platforms. In addition to its intuitive user interface (UI), the program has a variety of features and capabilities that are easy to discover, which makes it especially useful given the variety of features and capabilities it has.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Tyler G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

"The best marketing automation platform"

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Why I prefer adobe Marketo Marketing Automation above the competition: Yes, a Marketo customer service team is fantastic, and that's why we went with it instead of those other options. 2 Fantastic Reporting and Dashboard Functions: Yes, I went with this program because of its superior reporting capabilities and intuitive dashboard layout.

What is your favorite aspect of this product?

While its campaign management tool is impressive in its strength, mastering its intricacies does call for some training and experience. We found the performance insights and email insights to be simple to implement and interpret. Marketo may be used to record extensive data on leads and prospects, and it can also be put to use in very sophisticated reports.

What do you dislike most about this product?

It may not have the most cutting-edge UI design, but it gets the job done. Campaign processes might be hard to decipher if there are too many phases.

What recommendations would you give to someone considering this product?

I recommend the program because it is a great tool for automation marketing. It's also great for handling email .

Pros

Trustworthy
Efficient Service
Effective Service
Saves Time

Emily S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Steep learning curve, but worth it

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Thriving knowledgebase and user community

What is your favorite aspect of this product?

Marketing automation

What do you dislike most about this product?

Email and landing page design

What recommendations would you give to someone considering this product?

There will be a steep learning curve

Pros

Reliable
Performance Enhancing
Enables Productivity
Respectful

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2022 Emotional Footprint Champion

Adobe Marketo Engage Ratings

90 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Text Messaging The capability to send messages by SMS in addition to email.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Randall W.

Highly adaptable and flexible tool.

Likeliness to Recommend

Pros

Tyler G.

"The best marketing automation platform"

Likeliness to Recommend

Pros

Emily S.

Steep learning curve, but worth it

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Segmentation

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Dynamic Content

Content Authoring

A/B Testing

Text Messaging

Auto-Responders

Contact Database

Vendor Capability Ratings

Breadth of Features

Product Strategy and Rate of Improvement

Business Value Created

Ease of Customization

Ease of IT Administration

Ease of Implementation

Quality of Features

Ease of Data Integration

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training