What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
97 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Email Templates
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Content Authoring
Surveys and Polling
SPAM Compliance
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Ashkhan A.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Apr 2024
Best B2B Adobe campaign classic for Marketing.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Easy to implement everything when compared to other software tool
What is your favorite aspect of this product?
Campaigns and workflowa
What do you dislike most about this product?
User interface
What recommendations would you give to someone considering this product?
Sure will recommend for B2C
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Manoj T.
- Role: Operations
- Industry: Shipping
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2023
Overa Good Software with Excellent Feature
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Integration with other Adobe solutions: As part of the Adobe Marketing Cloud, Adobe Campaign seamlessly integrates with other Adobe products like Adobe Experience Manager, Adobe Analytics, and Adobe Target, providing a comprehensive marketing ecosystem.
What is your favorite aspect of this product?
Analytics and reporting: Adobe Campaign provides insights into campaign performance, allowing marketers to measure the effectiveness of their efforts and make data-driven decisions.
What do you dislike most about this product?
Nothing to dislike as per my knowledge and experience.
What recommendations would you give to someone considering this product?
I would like to highly recommend people and business owner to use this software..
Pros
- Trustworthy
- Effective Service
- Transparent
- Helps Innovate
Romi K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2023
Adds value, feels reliable b'cuz it's ADOBE produc
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Campaign's integration with Adobe Experience Cloud, scalability, and cross-channel campaign management set it apart from other marketing automation platforms and make it a popular choice and since it's from Adobe it creates a sense of reliability and trust.
What is your favorite aspect of this product?
Integration with Adobe Experience Cloud
What do you dislike most about this product?
Feels a bit outdated when compared to Mailchimp and needs more designer-oriented features and cross-platform compatibilities.
What recommendations would you give to someone considering this product?
Give it a try, you won't regret it but also checkout Mailchimp and see which one works best for your marketing needs.
Pros
- Acts with Integrity
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Under Delivered