What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Marketing Master Data Management
Marketing Asset Management
Email Marketing Automation
Mobile Marketing Management
Multivariant Testing
Social Media Marketing Management
Marketing Project Management
SMS Marketing
Vendor Capability Ratings
Breadth of Features
Ease of Customization
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews
Carine O.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Precision marketing with Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign's audience targeting tools are excellent at creating detailed customer profiles that include behavioral, transactional, and demographic data. Marketers can use these profiles to create targeted campaigns that resonate with specific audience segments. Adobe Campaign seamlessly integrates across marketing channels, ensuring a cohesive and synchronized approach to customer engagement across email, mobile, and social media platforms.
What is your favorite aspect of this product?
By creating highly targeted customer segments based on a variety of parameters, marketers can deliver personalized messaging that drives engagement and conversions. Marketers can use Adobe Campaign to automate customer journeys, ensuring personalized messages reach the right audience at the right time. Robust reporting and analytics provide visibility into campaign performance and customer response, enabling data-driven optimization strategies.
What do you dislike most about this product?
The initial setup and integration process of Adobe Campaign may be complex for some users, particularly when connecting to multiple data sources and marketing channels.
What recommendations would you give to someone considering this product?
However, Adobe Campaign's ability to target audiences and personalize campaigns demonstrates its unmatched value. Marketers can create powerful and personalized campaigns, foster deeper customer relationships, and increase overall marketing ROI by using the company's customer profiling, cross-channel integration, and automation capabilities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brad T.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
A powerful tool for Marketing strategies
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has allowed us to manage marketing campaigns across multiple channels, including email, SMS and social media, allowing us to reach our customers wherever they are.
What is your favorite aspect of this product?
Its integration with Adobe Creative Cloud has allowed us to easily create engaging visual content for our marketing campaigns, which which has improved the quality and impact of our communications.
What do you dislike most about this product?
The platform can be complex for new users, especially those who have no prior experience in marketing automation. Adobe Campaign can be expensive for growing businesses, especially those that need access to more advanced features and customization capabilities.
What recommendations would you give to someone considering this product?
Adobe Campaign has been a powerful tool for our marketing automation strategies. Its advanced customization capacity and its integration with Adobe Creative Cloud have allowed us to create highly effective and visually attractive campaigns. However, the initial learning curve and cost can be obstacles for some companies.
Pros
- Continually Improving Product
- Reliable
- Acts with Integrity
- Transparent
Ashley R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
An intuitive platform for digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has allowed us to manage and use customer data centrally, allowing us to create highly personalized and segmented campaigns.
What is your favorite aspect of this product?
I love the ease of use, Adobe Campaign has helped us manage our campaigns efficiently, from planning and creation to execution and performance tracking.
What do you dislike most about this product?
Sometimes I find that the user interface can be a bit complicated and cluttered, making it difficult to navigate and perform simple tasks.
What recommendations would you give to someone considering this product?
Adobe Campaign has been a valuable tool for our marketing automation strategies. Its ability to centrally manage data, advanced analytics, and improved collaboration across teams have helped us create effective campaigns and improve customer experience. However, the user interface and limitations on report customization may be areas of improvement for the platform.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time