In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Dynamic Content
Contact Database
A/B Testing
Text Messaging
Basic Reporting and Analytics
Surveys and Polling
SPAM Compliance
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Customization
Ease of Implementation
Ease of IT Administration
Quality of Features
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.1
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Sales Engagement Platforms
Score 8.0
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Customer Relationship Management - Small Business
Score 7.8
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Martha A.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2021
An excellent tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the best email Marketing Platforms i have ever used for online marketing. It has great features that make it easy to use and learn. I like how it is easy to implement and set up. It has helped us to improve our sales in a big way.
What is your favorite aspect of this product?
My favorite aspect is the ability to collaborate with our international customers across the world. It helps us market our products and services with ease thus saving us much time and money. ActiveCampaign has a very responsive customer support team behind it.
What do you dislike most about this product?
Since i started using ActiveCampaign, i have never experienced any challenge. It is a recommendable software for email marketing. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign has been amazing so far and I highly recommend it to all companies looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
David N.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
An outstanding platform for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has been of great help to our organization. It has helped us to grow our business since it allows us to collaborate easily and efficiently with our customers. I like the ability to manage email lists, send outbound emails within seconds and personalize emails. It has a very responsive customer support team behind it.
What is your favorite aspect of this product?
My experience with ActiveCampaign has been amazing. It is one of the best tools i have ever used for email marketing. I like it because it allows us to engage with our customers globally. It allows us to create multiple campaigns and send them instantly.
What do you dislike most about this product?
I have nothing to dislike about ActiveCampaign. It is a solid software for email marketing.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign to all companies looking for a great platform for email marketing.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Eduardo G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2021
Uma excelente ferramenta de e-mail marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
O preço é atrativo
What is your favorite aspect of this product?
As funcionalidades oferecidas pelo baixo custo
What do you dislike most about this product?
Usabilidade da ferramenta poderia melhorar.
What recommendations would you give to someone considering this product?
Recomendo a todos que precisem de uma solução de e-mail marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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