What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

88

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Breadth of Features

85

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Nazmina D.

  • Role: Industry Specific Role
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Fantastic product with great onboarding support

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Sophisticated automations

What do you dislike most about this product?

Automations

What recommendations would you give to someone considering this product?

Definitely sign up for the free trial and have a good go at it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ruthy L.

  • Role: C-Level
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Unlimited possibilities!!

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Their sales process was s active (but not pushy) the other tools I was checking were just left out. They took the time to understand my needs - and then they delivered. and delivered more and more. AC has so many options and capabilities, from lead management to email marketing, to business automation - I know we're just starting to scratch the surface.

What is your favorite aspect of this product?

Automations are the most amazing thing created ever. This plus Zapier to connect all our tools and data is the perfect piece of heaven for customer experience. With AC you can easily control the experience from the first contact on the website to repeated sales. All in one place, All very intuitive. LOVE it.

What do you dislike most about this product?

I wish there were "number" fields for contacts with the ability to run calculations on top of them. (They exist for accounts and deals, of course, but not all fields can be declared a number)

What recommendations would you give to someone considering this product?

Write down or tell yourself out loud what you're trying to accomplish in each step. In the beginning, I was so excited about automations, I ended up over-complicating some things. Later on, I ran a clean-up session where I was able to shorten processes from 20 to 10 steps or less - leaving fewer places for friction or issues.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Nishoni H.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use, but doesn't include everything I need

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Active Campaign has several great features in one spot for a great price!

What is your favorite aspect of this product?

That it has several great features in one place.

What do you dislike most about this product?

It doesn't have everything I need. The only it doesn't have is the invoices.

What recommendations would you give to someone considering this product?

To go for it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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