What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Steffi S.
- Role: Student Academic
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Easy to use and a great product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's user interface
What is your favorite aspect of this product?
The efficiency of the product
What do you dislike most about this product?
Some programs run slow
What recommendations would you give to someone considering this product?
To make it more user friendly
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Cons
- Inhibits Innovation
- Less Performance Enhancing
- Less Effective Service
Nazmina D.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Fantastic product with great onboarding support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Sophisticated automations
What do you dislike most about this product?
Automations
What recommendations would you give to someone considering this product?
Definitely sign up for the free trial and have a good go at it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ruthy L.
- Role: C-Level
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Jul 2021
Unlimited possibilities!!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Their sales process was s active (but not pushy) the other tools I was checking were just left out. They took the time to understand my needs - and then they delivered. and delivered more and more. AC has so many options and capabilities, from lead management to email marketing, to business automation - I know we're just starting to scratch the surface.
What is your favorite aspect of this product?
Automations are the most amazing thing created ever. This plus Zapier to connect all our tools and data is the perfect piece of heaven for customer experience. With AC you can easily control the experience from the first contact on the website to repeated sales. All in one place, All very intuitive. LOVE it.
What do you dislike most about this product?
I wish there were "number" fields for contacts with the ability to run calculations on top of them. (They exist for accounts and deals, of course, but not all fields can be declared a number)
What recommendations would you give to someone considering this product?
Write down or tell yourself out loud what you're trying to accomplish in each step. In the beginning, I was so excited about automations, I ended up over-complicating some things. Later on, I ran a clean-up session where I was able to shorten processes from 20 to 10 steps or less - leaving fewer places for friction or issues.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
